People Business Partner Lead

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a People Business Partner Lead y ou will operate as a strategic consultant and trusted advisor to business leaders, translating business objectives into people strategies that drive organizational performance and transformation. You sit at the frontline of talent strategy, bridging the gap between HR expertise and business needs while solving complex workforce challenges through data-driven insights, consultative problem-solving, and change leadership. This is a senior level individual contributor role with significant influence but no direct reports.  Employee-Centric Champion a culture of excellence by driving initiatives that elevate performance, engagement, and retention across the organization Provide expert guidance on change management strategies that ensure smooth transitions, employee engagement, and sustained performance during periods of significant change Advise and coach managers on leadership best practices, team performance optimization, and people management strategies to improve leadership effectiveness Oversee the most complex and sensitive employee relations issues, including large-scale reorganizations, while maintaining fairness and organizational integrity Identify training needs and collaborate with Learning & Development to design and deliver programs that enhance employee capabilities and address skill gaps Data & Technology Led Continuously assess the effectiveness of HR programs and make data-driven recommendations for improvements that drive business outcomes Leverage custom dashboards to analyze HR metrics and workforce data including turnover rates, diversity metrics, engagement scores, and performance trends to identify risks and opportunities Provide actionable insights and data-driven recommendations that support business planning and strategic HR decision-making Interpret workforce and performance data to inform HR initiatives and ensure alignment with business outcomes Tinuiti Way (Functional Excellence)  Serve as a senior advisor to cross-functional leaders, ensuring the alignment of HR strategies with business objectives and leading complex, multi-disciplinary projects that drive organizational transformation Contribute to the design, and own implementation and continuous improvement of HR systems and programs that scale with the organization, such as compensation plans, performance management frameworks, and benefits programs in partnership with COE leads Collaborate with legal counsel to navigate complex compliance issues, mitigate risks, and protect the organization's interests while maintaining expert-level knowledge of employment law Partner with business leaders to translate business objectives into HR strategies and initiatives that enhance organizational performance Support and lead organizational change initiatives as a change agent, ensuring smooth transitions, managing resistance, and securing employee buy-in Owner Mindset  Serve as a trusted strategic advisor to executive leadership, shaping human capital strategies that drive long-term business goals Maintain an expert-level understanding of the business units you support, including their strategic objectives, operational challenges, and competitive landscape; utilize this knowledge to anticipate needs, influence decision-making, and drive HR strategies that support business growth and innovation Proactively identify emerging trends and challenges, and develop innovative, scalable solutions that position the organization for future success Professional & Technical Qualifications 7-10 years of experience within an HR function, with 5+ years as a Business Partner Experience in high-growth, fast-paced environments (agency, consulting, tech, or professional services preferred) Demonstrated ability to align HR initiatives with long-term business goals and drive impactful, enterprise-wide outcomes. Excellent communication and relationship-building skills, with the ability to influence and engage stakeholders at all levels, including C-suite executives. Highly collaborative and adept at working in a matrixed environment, with a strong ability to drive consensus and align diverse teams toward common goals. Action-oriented and proactive problem solver with a high degree of initiative, resourcefulness, and creativity in addressing challenges Analytical mindset with a strong ability to leverage data and insights to inform decisions and strategic recommendations. Culture leader who embodies the company’s values and serves as a role model for others, driving a culture of excellence, innovation, and continuous improvement. The hiring salary range for this role is $115,000 - $135,000 plus a discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment wit