Senior Sales Executive - Canadian Federal Government
Thomson Reuters
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Are you a driven sales professional who thrives at the intersection of cutting-edge AI technology and public sector impact? As Senior Sales Executive, AI & Legal Solutions for the Canadian Federal Government at Thomson Reuters, you'll play a pivotal role in shaping how federal departments and Crown corporations harness the power of AI-driven legal research, compliance, and government intelligence. This is a high-visibility role where your work directly influences how Canada's public institutions access and apply the tools they need to make better, faster decisions.
About the Role
In this role as a Senior Sales Executive , you will be accountable for:
Sales Strategy & Revenue Growth:
Own and grow a defined territory of Canadian Federal Government accounts, developing multi-year account plans aligned to departmental mandates and Treasury Board priorities
Drive net-new revenue by identifying and closing opportunities for Thomson Reuters' AI-enhanced products, including CoCounsel (generative AI legal research), Westlaw Edge Canada, Practical Law, and government-specific compliance and risk solutions
Lead the full sales cycle — from prospecting and discovery through demonstration, proposal, negotiation, and close — using consultative selling techniques tailored to complex public sector buying processes
Leverage the Government of Canada's AI adoption strategy, including the Directive on Automated Decision-Making, to position Thomson Reuters solutions as mission-critical tools for legal and compliance teams
AI Product Evangelism & Client Education:
Act as a trusted advisor to federal clients on AI in legal research, regulatory compliance, and government intelligence, translating technical capabilities into clear departmental business value
Deliver compelling product demonstrations showcasing AI-driven features such as natural language legal research, document drafting assistance, regulatory change monitoring, and predictive analytics
Partner with AI product specialists and solutions engineers to address technical due diligence, security assessments, and AI governance requirements unique to the Government of Canada
Educate clients on responsible AI use, data residency, and privacy compliance relevant to federal procurement, including alignment with the Privacy Act, Bill C-27, and TBS AI guidance
Procurement & Government Relationship Management:
Navigate and leverage federal procurement vehicles including the NMSO, ProServices, and other supply arrangements to streamline contract execution
Build and maintain executive-level relationships across target departments including Justice Canada, Public Safety, CRA, IRCC, GAC, DND, PCO, and Treasury Board Secretariat
Collaborate with government relations professionals, lobbyists, and procurement advisory firms supporting federal buying decisions
Manage pipeline accuracy and forecast activity in Salesforce CRM, delivering regular reporting on territory performance, market intelligence, and competitor activity
Customer Success & Retention:
Partner with Customer Success and Professional Services teams to drive post-sale adoption and satisfaction, reducing churn and maximizing renewals
Conduct regular business reviews with key accounts to identify expansion opportunities and align Thomson Reuters' product roadmap to client priorities
Champion the voice of the customer internally by providing product feedback to AI and development teams based on federal sector insights
About You
You're a fit for the Senior Sales Executive position if your background includes:
University degree in Business, Law, Political Science, Public Administration, or equivalent experience
5+ years of sales experience, with a significant portion focused on Canadian Federal Government accounts
Demonstrated success navigating federal procurement frameworks including the NMSO, ProServices, and Buyandsell.gc.ca
Proven ability to manage complex, multi-stakeholder sales cycles in a consultative enterprise environment
Strong communication skills in English; French is a significant asset given the National Capital Region context
Proficiency with Salesforce CRM and Microsoft 365; comfort with AI-assisted productivity and sales intelligence tools
Preferred Qualifications
Experience selling SaaS, legal technology, information services, or AI/data products to government clients
Familiarity with Thomson Reuters products (Westlaw, CoCounsel, Practical Law) or competitive legal research and GovTech platforms
Understanding of Canada's AI governance framework, including the Directive on Automated Decision-Making, the Algorithmic Impact Assessment process, and Bill C-27/AIDA implications
Experience working alongside government lobbyists, public affairs consultants, or procurement advisory firms
Knowledge of the Canadian legal framework, federal regulatory landscape, and the public legal service
Security clearance eligibility (Reliability Status or Secret level) is a strong asset
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New Position: This position is open due to an existing vacancy to support our evolving business needs.
What’s in it For You?
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to i
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