Marketing Manager

Job Description: We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. About the Role: This is a unique opportunity for an experienced marketing professional to create and manage strategies and implement tactics that   showcase   the value of   Wiley’s courseware   products for the   higher   education   chemistry and business   market s .   The Marketing Manager   is responsible for   driving revenue growth by developing innovative marketing campaigns that drive demand and nurture customers throughout their buying process .   Excellent communication,   planning , and presentation skills, as well as attention to detail, and the ability to grasp and translate technical capabilities into benefits ,   are crucial. This position works closely with Sales,   Editorial ,   and   Product Design   colleagues to develop and execute strategic plans for   Wiley’s higher education courseware products for   chemistry and business .   Job Responsibilities :   Develop   and execute   annual marketing plans with measurable goals and   objectives .    Track   the   effectiveness of tactics and strategies by regularly analyzing results and   tak ing   action to improve   performance.   C reate   go-to - market strategies,   sales tool kits, messaging templates, and other collateral   and sales enablement   pieces.   Work with   S ales and   C ustomer   S uccess to effectively engage with   chemistry and business   instructors,   position   and present products, and overcome objections.   Create   acc o u n t -based strategies and track top target lists for new products and features.   Interact with   chemistry and business   instructors through conferences, conversations, and social media.   Partner with Research colleagues to c onduct   surveys   with instructors and students to generate insights about   the higher   education   chemistry and business   market s.   Test and   validate   value propositions in the field with individual interviews   and   live focus groups.   Develop and implement market development strategies to create awareness, engagement, and leads for new products.   Build and   maintain   competitive landscapes.   Create differentiated value propositions and positioning for products.   Demonstrate the use of tools through customer calls and presentations.   Develop relationships with authors and advocates while   identifying   new advocates, thought leaders, partners, and influencers.   Manage webinars, trade shows ,   and other events for the   chemistry and business   market s .   Required Qualifications:   BA or BS degree, preferably in business or marketing.   3 +   years of successful experience in marketing or selling technology products. Experience with higher education technology   products is a plus.   Analytical skills that lead to effective product management, and product differentiation.   Strong writing, communication, and technology presentation skills.     Strong experience with CRM, preferably Salesforce.     Experience with digital marketing tools for marketing automation, website management, and events is a plus.   Excellent analytical skills and judgment to   identify   and prioritize opportunities. Highly motivated, achievement-oriented ,   and capable of juggling multiple priorities.   Strong leadership skills to effectively manage campaigns and sales enablement activities. Ability to influence people in other functional areas.   Must be willing to travel to several conferences a year.         We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.  We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.  Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.  Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance. We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, D