Creative Dir, Social, North America Stores

About the Role The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good—it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to build something lasting. In this role, you'll own the creative vision for two of the fastest-growing areas of our marketing ecosystem: Creator partnerships and paid social. You'll shape how millions of customers experience our brand across Meta, TikTok, Pinterest, email, and on-site—while building the templates, systems, and frameworks that allow your team to do more with less. Why you'll love this role: -You'll partner on high-visibility, high-impact creative across channels that are evolving daily -You'll architect scalable systems from the ground up—not just make ads, but build the machine that makes them -You'll lead through seasonal tentpoles, HVEs, and always-on campaigns, keeping the work fresh and dynamic year-round -You'll partner with Creators, agencies, and cross-functional teams in a fast-paced, entrepreneurial environment Key Responsibilities -Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time -Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest -Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs) -Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards -Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft -Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives -Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression -Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels Leadership Expectations -Build and optimize a high-performing extended team of contractors and agency partners Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput) -Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement -Raise the bar on creative quality while simplifying systems for scale -Champion brand consistency as a cross-team partner and creative governance leader Key job responsibilities Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence • Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations • Partner with marketing to improve creative review mechanisms and workflows across social and creator content • Drive standardization and templatization of creative assets while maintaining brand quality • Partner with cross-functional teams to deliver cohesive creative strategies that drive business results • Identify and implement efficiency opportunities through tooling and automation • Own the end-to-end creative process, from conceptualization to execution and measurement • Lead testing and iteration of creative approaches to optimize performance A day in the life Overseeing creative reviews Developing creative concepts to solve business problems Leading/coaching designers and writers Partner on building processes Finding efficiencies through GenAi and tooling