Director of Brand & Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalize transcranial magnetic stimulation therapy for mental healthcare.   Role Overview Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth. This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences. The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.   KEY RESPONSIBILITIES Brand, Media & Advocacy - Drive earned media, thought leadership, influencer, and advocacy initiatives - Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs) - Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms - Amplify visibility while maintaining scientific credibility and regulatory compliance Commercialization & Growth - Lead marketing initiatives supporting commercialization and post-FDA growth strategy - Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees - Support clinic activation, patient acquisition, and enterprise growth initiatives - Partner with executive leadership on company narrative, positioning, and category leadership Analytics & Operations - Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI - Build dashboards and reporting frameworks to measure campaign effectiveness - Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership - Manage agencies, vendors, and external marketing partners as needed Lifecycle Marketing & CRM - Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies - Develop automated campaigns across email, social, and digital channels - Utilize behavioral data and analytics to improve engagement, retention, and conversion Compliance & Regulatory - Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards - Support compliant promotion of FDA-cleared indications and approved claims - Collaborate on medical, legal, and regulatory (MLR) review processes   QUALIFICATIONS - 8+ years of experience in growth, lifecycle, integrated, or commercial marketing - Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred - Proven success supporting commercialization or go-to-market launches - Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers - Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.) - Strong analytical and performance marketing capabilities - Exceptional communication, storytelling, and brand positioning skills - Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred - Entrepreneurial mindset with strong operational execution skills