Product Marketing Manager (B2C Mobile Subscription SaaS)

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue. The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics. They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products. What makes this role interesting - Direct impact on revenue and core business metrics - Full ownership of monetization and subscription growth — no layers, no bureaucracy - Reports directly to the founder - Strong experimentation culture with fast execution cycles - Opportunity to work on high-scale US subscription products - Competitive compensation with strong performance-based bonuses - AI-first environment where automation and efficiency are core, not optional - Paid test task as part of the hiring process — we respect your time What the company is looking for This is a senior hands-on individual contributor role. The company is NOT looking for: - Brand marketers - B2B SaaS product marketers - Content/lifecycle CRM specialists - Agency-only profiles - People managers disconnected from execution - Strategy-only leaders - Those looking for a stable 9-to-5 with a predictable routine They are specifically looking for someone who personally owns and improves: - Funnels and quiz-based onboarding flows (quiz→paywall→subscription) - Paywalls and subscription conversion - Monetization mechanics and pricing hypotheses - A/B testing processes - ARPU and revenue-per-user metrics Main responsibilities - Optimize onboarding funnels, quizzes, paywalls, and subscription flows - Increase ARPU/RPU and improve monetization performance - Launch and analyze A/B tests and experimentation initiatives - Improve conversion, retention, and subscription metrics - Collaborate with creatives, product, analytics, and founders - Develop and test pricing, offers, and monetization hypotheses - Analyze funnel performance and identify revenue growth opportunities - Work closely with acquisition and billing teams to improve overall unit economics Ideal background Strong preference for candidates with experience in: - B2C subscription SaaS - Mobile subscription products and consumer apps - High-scale consumer monetization environments - Fast-paced, high-ownership product companies Must-have experience - 5+ years of relevant experience - Strong hands-on experience with: - Mobile apps and subscription monetization - Quiz-based funnels and paywalls - Onboarding optimization - A/B testing and experimentation - ARPU / LTV / conversion optimization - Data-driven product growth - Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have - Full-time commitment, no side projects Tools / platforms: - Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks - Web to Wave or similar funnel/paywall platforms — nice to have Interview process 1. Pre-screen with the recruitment team 2. Short call with the founder 3. Second interview with the founder 4. Interview with the business partner 5. Paid one-day test task (real data, under NDA) 6. Offer Compensation & Setup - Remote - Full-time, from ~9:00 AM your local time (flexible) - B2B contract - Competitive compensation discussed individually + strong performance-based bonus structure - Eastern Europe preferred - Start: ASAP