Brand Marketing Manager

BRAND MARKETING MANAGER – OPENART AI 🎨 ABOUT OPENART OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. We're building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we're shaping that future. 🚀 WHY JOIN OPENART - Own brand marketing end-to-end — this is a high-ownership, low-process role where you build and execute the playbook, not just contribute to it. - Direct impact on how the world perceives OpenArt — you will define our brand narrative and ensure every win is amplified across every channel that matters. - Work at the intersection of partnerships, PR, product marketing, and social — one of the most cross-functional and visible roles in the company. - Be the in-house brand lead at a company generating brand moments worth talking about — from creator collaborations to major platform partnerships. - High autonomy, fast iteration environment with direct access to founders and leadership. - 7-10X revenue growth over the past 2 years — now building the brand infrastructure to match the scale. 🎯 ABOUT THE ROLE We're looking for a Brand Marketer to own and build OpenArt's brand marketing function. This is a hands-on execution role — you will take brand moments and partnership wins and turn them into full multi-channel campaigns that extend reach far beyond a single social post. You will serve as the in-house point of contact for our PR agency, helping define a cohesive brand narrative and ensuring everything we put out ladders up to a consistent positioning. You will also build the measurement framework that turns brand activity into data-driven decisions. You'll work closely with Partnerships, Product Marketing, Social, and our Studios team — and you'll need to navigate prioritization across all of them without heavy supervision. The ideal candidate has led brand campaigns end-to-end at a previous company, is deeply comfortable operating independently in ambiguous environments, and brings more B2C than B2B experience to the table. 🛠 WHAT YOU'LL DO - Build and execute the brand amplification playbook. Take existing wins — creator collaborations, education partnerships, events — and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts. - Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative. - Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently. - Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle. - Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels. - Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel. - Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision. 🧩 WHAT WE'RE LOOKING FOR Core Requirements - 4+ years of experience in brand marketing, communications, or integrated marketing. - Ability to relocate to the Bay Area (required). - Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond. - Experience working with external PR agencies as the in-house brand lead — knows how to pitch stories that generate real discussion, not PR for the sake of PR. - Strong brand strategy and narrative building skills — can define coherent brand positioning and ensure every initiative reinforces it. - More B2C than B2B background; understands consumer audiences, culture, and community. - Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts. - Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them. - Strong cross-functional coordination skills — able to navigate partnerships, product marketing, social, and agency relationships simultaneously. Nice to Have - TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics). - Background in entertainment, music, or creator economy verticals. - Experience ghostwriting for executive thought leadership on LinkedIn or X. - Event marketing amplification — experience taking physical activations online for scale. - Earned media value calculation and brand lift measurement experience. - Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows. 💰 COMPENSATION - Competitive base salary and bonus program. - Equity — meaningful ownership in what you build. - High autonomy, high growth environment. 🌍 WORK SETUP - Bay Area required (relocation support available). - Hybrid work model. - Visa sponsorship available. ✉️ HOW TO APPLY Send your resume and a short note to [email protected]. Subject line: Application – Brand Marketing Manager – Your Name Optionally include: - A brand campaign or moment you built end-to-end and are proud of. - An example of a brand narrative or positioning framework you've developed. - Your earliest start date and current location.