Chief Growth Officer

We're currently hiring for remote team members in the following states:  DC, DE, GA, MA, MD, NC, NH, NJ, OH, PA, SC, UT, and VA. AWeber has been helping small businesses own their audience for over 25 years. We were one of the first email service providers, and we still believe what we believed then. An owned audience is the most durable asset a small business can build. Our customers are creators, coaches, consultants, online sellers, and operators who don't have a marketing team. They have themselves, a laptop, and an audience they're trying to grow. The category is noisy. Every tool has a pitch. Our customers get pulled in a hundred directions a day. What sets AWeber apart is depth. 25 years of running this category and real relationships with the small businesses we serve. We're not looking for someone to manage our legacy. We're looking for someone to take it somewhere new. About the role This is a growth role first. The priority is top of funnel growth by building awareness, earning attention, and pulling the right people into AWeber's orbit without just defaulting to paid acquisition. If your only instinct when facing a growth problem is to increase the ad budget, this isn't the role for you. The person we're looking for is already in the market. Not as a spectator, but rather as a participant. They're known in the creator, coach, and small business world because they've earned it. They have opinions people repeat. They get invited into rooms because of who they are, not what their company does. And they know how to turn that influence into growth. This is a player-coach role at a lean, fast-moving company. You'll set the direction and do the work, often in the same afternoon. What you'll own Market presence and top-of-funnel growth. You know which communities, conversations, and channels matter in the small business and creator world. You're already in some of them, and you know how to earn a seat in the rest. The goal is to make AWeber a name they recognize and trust. Earned media, organic content, partnerships, events, podcast tours, co-marketing. You think in distribution before you think in content. Being a public face of AWeber. You'll publish, post, speak, and show up in conversations, not because it's in your job description, but because that's how you're wired. You have a point of view on small businesses, marketing, and audience building, and you share it in ways people remember. You make AWeber worth paying attention to. Relationships as a growth channel. You know how to open doors with creators, partners, adjacent brands, community builders, and operators who already have the ears of our customers. You build relationships that turn into distribution, and distribution that turns into revenue. Owning the full marketing funnel. Acquisition, activation, expansion, retention. You're accountable for growing revenue, not just reporting on it. Leading the team as a player-coach. You hire and develop people you'd want to work for. You write, record, and publish alongside your team, and set the standard through your own work. Sharpening positioning and product marketing. We build things that deliver real value. Your job is making sure the right people know it. Building an AI-native marketing function. You design systems, agents, and workflows that let a small team produce the output of a much larger one. You've already done this, and you have the results to prove it. Staying close to customers. We don't have a traditional sales team, which means marketing carries the relationship work. You'll talk to customers, jump on calls when it matters, and make sure their voice shapes everything you put out. Who you probably are You're known for something. Not just "active on LinkedIn", but you have a perspective that people in this space have heard, shared, or argued with. You've built an audience and a reputation by saying things worth saying, not by posting on a schedule. You go after things. When you see a partnership that makes sense, you pursue it. When you identify a community where our customers live, you find a way in. You don't wait for inbound. You map the market, identify the targets, and move. You're genuinely credible in the small business, creator, or coach world. You've either built something in this space yourself or spent years earning the trust of people who have. You speak the language because you've lived it, not because you studied it. You've operated at a senior marketing level. CMO, VP of Marketing, or a founder who owned marketing from strategy to results. You know what it feels like to be accountable to revenue and have the results to show for it. You can do the work, not just direct it. In the same week you can write a landing page, brief a podcast tour, cut a short-form video, write an email sequence, jump on a customer call, and brief an agency. You find a way to get things out the door. You've built or rebuilt a marketing function before. You know what the priorities are on day 30, day 90, and day 180, and you can make the case for each one. You think in distribution first. Before you think about what to say, you think about how to get it in front of the right people. Earned attention is your preferred currency. You're AI-native in a real way. Not "I use ChatGPT to write emails." You've built systems with agents, automations, content workflows, and research pipelines, and you can show specific examples with measurable results. You already default to using AI first, not something you're planning to adopt. Who you probably aren't  You don't need a big team to feel legitimate. You don't think being “in market” is something you delegate. Your best work doesn't live in a strategy deck. It lives in what actually shipped and what it did. If your favorite part is shipping something on Tuesday and watching it work by Friday, keep reading. You're not a brand person who's comfortable letting acquisition be someone e