Head of Marketing Analytics and Operations

AdvancedMD AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the  AdvancedMD billing platform! Role Summary Are you a data-driven leader who takes pride in turning complex marketing signals into clear narratives that drive smarter decisions and power the teams around you? AdvancedMD is entering a defining chapter. We are building marketing into a true growth engine for both our established sales-led platform and a new product-led offering launching this year. The Head of Marketing Analytics & Operations will lead the function that makes both motions measurable — owning the analytics strategy, measurement frameworks, marketing technology stack, and the operational infrastructure that connects data to decisions across the entire marketing organization. This is a builder's role. You will inherit a function with significant opportunity to be reimagined from the ground up, with the mandate, support, and autonomy to do it. You will partner closely with the CMO, and company-level data and analytics teams to translate AdvancedMD's marketing strategy into insights that inform, tooling that enables, and automation that scales. You will lead a lean, high-leverage team and play a hands-on role in the work yourself. If you enjoy building the analytical foundation that makes marketing strategies succeed, aligning cross-functional teams around trusted data, and staying ahead of the rapidly evolving martech and AI landscape, we'd love to meet you. Essential Job Duties: Analytics & Insights(Primary Focus) Serve as the analytical partner to the CMO and the marketing leadership team — translating business questions into analyses and analyses into clear, actionable recommendations Build the executive-facing marketing narrative: the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performance Establish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversion Provide an independent, data-grounded point of view — willing to challenge assumptions and strategies when the data points elsewhere Partner with company-level data and analytics resources to ensure marketing has the data access and integrity it needs Marketing Technology & Operations Own the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmap Establish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systems Own marketing automation, lead management, campaign operations, and the operational backbone that supports both motions Design and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scales Automations & AI Enablement   Oversee the build-out of AI-enabled and automated workflows that allow a lean team to operate with the leverage of a much larger one Partner with functional teams to identify high-effort, low-value workflows and replace them with durable, owner-operated automations Champion the responsible, practical adoption of AI tooling across the marketing function Team Leadership Lead and develop a Marketing Insights Analyst and an AI / Growth Engineer Build a function known for rigor, clarity, and trusted answers — the team the rest of marketing relies on to know what is true What You'll Need to Get the Job Done : 8–12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in analytics and insights Exceptional ability to synthesize complex, messy data into clear narratives and recommendations for executive audiences — this is the single most important qualification for the role Hands-on analytical depth: comfortable working directly with data, building models and dashboards, and forming defensible points of view, not just directing others to do so Demonstrated experience evaluating and rebuilding a marketing technology stack, not merely operating an existing one Strong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approaches Familiarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build it A builder's mindset — comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground up Consulting or analytics background that combines analytical rigor with executive communication is a strong plus What Will Make us LOVE You You don't just report what happened — you walk into the room with a point of view on what it means and what we should do next, and you can defend it when challenged You've rebuilt a marketing technology stack from the ground up before — not just inherited and operated one — and you know the difference between a clean architecture and a patchwork that looks functional until it isn't You've sat across from a CMO or CEO with a messy, conflicting dataset and turned it into a clear, confident narrative — and you do that through your own hands, not just through a team You're as comfortable in a SQL editor or BI tool as you are in a boardroom presentation, and the outputs of both reflect the same standard of rigor You understand both