Creative Director, Copy & Content

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE. Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. To be considered for this remote opportunity, you must reside and be authorized to work within the United States. About the Role: Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exceptional creative instincts, operational discipline, and a forward-thinking mindset around how AI and emerging technologies can transform modern creative organizations. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging. This leader will play a critical role in building a unified voice system across the organization while also helping establish next-generation AI-enabled creative workflows, scalable content systems, and operational efficiencies that elevate both quality and speed across the enterprise. What You’ll Be Doing: Copy Leadership & Brand Voice Strategy Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives Ensure consistency, clarity, and quality across all written communication and customer touchpoints Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives Help define how each brand expresses itself while maintaining cohesion within the larger organization Creative Direction & Storytelling Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together Guide messaging strategies that support both brand building and business performance goals AI Innovation & Creative Technology Lead the integration of AI-driven workflows across the copy and content organization Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development Team Leadership & Creative Operations Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization Balance quality standards with speed and operational efficiency in a fast-paced environment Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure Manage multiple priorities and stakeholders while maintaining strong organization and communication Skills & Q