Director of Marketplace Marketing - Amazon

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment. At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. To be considered for this remote opportunity, you must reside and be authorized to work within the United States. The ideal candidate will be able to work Eastern Standard Time (EST). Job Overview: We're hiring an Director, Marketplace Marketing - Amazon to lead Amazon advertising strategy and operations across a $250M+ combined Amazon business spanning Resident Home (Nectar, DreamCloud, Awara, Siena, Adjustable Comfort) and Ashley Furniture. This role owns the advertising P&L across all brands and accounts — setting budget allocation, TACOS targets, and efficiency benchmarks that tie directly to revenue and contribution margin goals. You'll manage a team of Ad Managers, each owning a defined portfolio, and build the infrastructure — people, process, and technology — to support advertising at global scale as we expand our global Amazon footprint. This is not a campaign execution role. It's a strategic leadership position for someone who thinks in full-funnel economics, understands how Amazon advertising interacts with a brand's broader media mix, and can build a best-in-class measurement capability to prove it. What You’ll be Doing: Advertising Strategy & Portfolio Management Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley  — translating overall sales and profitability goals into channel-level plans. Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them. Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives. Team Leadership & Org Development Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability. Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global makret expansion. Own hiring and resourcing for international advertising coverage as new global markets launch. Measurement, Attribution & Tech Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search. Evaluate Amazon advertising products critically and in the context of the full media ecosystem — including Meta, Google, and TikTok — for brands with significant DTC and off-Amazon presence. Design and oversee incrementality testing methodology; push past Amazon-reported attribution to understand true contribution of upper-funnel and off-Amazon ad types. Assist with build out of Claude + Amazon Ads MCP infrastructure in partnership with the data/tech team. Cross-Functional & Executive Partnership Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets. Serve as the internal authority on Amazon advertising — including how Amazon search presence affects brand health, organic ranking, and performance across other channels. Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan. The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.  Skills & Qualifications: Required 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs. Demonstrated experience managing and developing advertising teams. Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC — with the ability to evaluate them together, not in isolation. Strong analytical fluency; able to build budget models, evaluate incrementality, and translate performance data into business decisions. Experience managing advertising across multiple businesses or brand portfolios simultaneously. Ability to leverage AI tools to measurably improve team output and decision quality. Able and willing to attend in-person meetings Preferred Experience with multi-channel attribution and full-funnel media measurement across Amazon, Meta, Google, and/or TikTok. Background in categories with strong DTC presence alongside marketplace — furniture, mattress, home goods, or similar. Familiarity with international Amazon marketplaces (CA, UK, EU). Experience with Pacvue, Stackline, Skai, or comparable ad tech platforms. Background in incrementality testing and experimental design. What We