Strategic Marketing Programs Manager

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.   What's the Opportunity: We’re looking for a  high-output, strategic operator  to own and execute AssetWatch’s key marketing programs, including  fully owning long-term core media relationships , supporting strategic partnership plays , and building emerging influencer initiatives.   This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.   You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.   This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.   Note: This role is only open to candidates residing in EST or CST strategic thinking with hands-on execution.   What You’ll Do   Own and execute key strategic media and partner programs   Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team   Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics    Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals    Standardize processes that improve consistency, predictability, and scalability of partner-led motions    Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth    Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations   Lead event execution and support partner initiatives   Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution   Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team    Evaluate event performance and contribute to recommendations for future investments    Contribute to campaign strategy, messaging, and content   Help shape campaign briefs, partner messaging, and promotional plans    Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally    Ensure messaging is clear, concise, and tailored to partner audiences    Adapt messaging in real time during partner conversations and campaign execution    Support and scale influencer and external programs   Identify and coordinate with industry voices, creators, and external partners    Assist in briefing, content development, and campaign execution for influencer initiatives    Manage timelines, publishing schedules, and campaign tracking    Collaborate with leadership to evolve and scale the program over time    Track performance and drive accountability   Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence    Own follow-through on partner deliverables, timelines, and reporting    Contribute to partner reviews and internal updates with clear insights and recommendations    Continuously optimize programs based on performance data and feedback    What You Bring   3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation    Proven ability to  own and execute marketing programs tied to pipeline goals   Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously    Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact   Experience working with external partners and vendors, with the ability to  build trust and manage relationships effectively   Strong communication skills, including the ability to  lead conversations, read the room, and adapt messaging in real time   Experience executing events, webinars, and co-marketing campaigns    Solid content instincts—able to contribute to messaging, briefs, and campaign development    Comfortable working in a fast-moving, evolving environment with shifting priorities    Strong executive presence with experience influencing senior stakeholders internally and externally    Program-building mindset with experience developing repeatable frameworks and scalable processes    Ownership mentality with a bias toward action, accountability, and results   #LI-REMOTE What We Offer: AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. Competitive compensation package including stock options Flexible work schedule Comprehensive benefits including retirement plan match Opportunity to make a real impact every day Work with a dynamic and growing team Unlimited PTO We have a distributed team that works remotely across locations in the Unit