Customer Marketing Manager

Overview The Customer Marketing Manager sits on AvePoint’s Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program—AvePoint’s flagship customer storytelling and advocacy initiative—while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators.   This person helps move customers from  confidence  to  championship  by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment.   Key Responsibilities   Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference)   Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups.   Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation   Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays   Project-managing stories end-to-end: discovery → narrative → approvals → production → activation   Ensuring customer content is positioned as thought leadership and mission impact, not product promotion   Navigating legal, compliance, and approval workflows to remove friction and scale participation   Delivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablement   Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content)   Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validation   Partner with Product Marketing to align customer confidence stories to key solutions, use cases, and GTM priorities   Work closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal acceleration   Partner with Lifecycle and Digital teams to incorporate customer proof into nurture, email, and paid programs   Align with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficial   Contributing to customer education programs and providing opportunities to create forums for existing customer advocacy   Measurement & Optimization   Track and report on program performance, including  pipeline influence, opportunity acceleration, and engagement   Analyze which customer stories, formats, and motions perform best and optimize accordingly   Help establish best practices and repeatable frameworks for customer marketing within Demand Gen   Qualifications Required   4-6+ years of experience in Customer Marketing, Demand Generation, Field Marketing, or B2B SaaS Marketing   Proven experience supporting or running customer-focused initiatives tied to revenue impact   Strong project management skills with the ability to coordinate across multiple teams and stakeholders   Ability to translate customer outcomes into compelling, campaign-ready narratives   Data-driven mindset with comfort measuring pipeline influence and program performance   Creative, story-telling approach with a passion for highlight customers’ key wins   Communication skills: Collaborate effectively across teams and present findings clearly.   Technical proficiency: Comfort with analytics platforms, marketing technology, and AI-powered tools.   Understanding of demand gen objectives and how social contributes to awareness, engagement, and lead generation.   Ability to measure performance and optimize campaigns accordingly.   Comfort working cross-functionally to amplify larger initiatives.   Knowledge of B2B buyer personas and how to adapt messaging by platform.   Preferred   Experience in B2B SaaS, enterprise technology, or data/security-focused organizations   Familiarity with ABM, lifecycle marketing, or sales-aligned GTM motions   Experience supporting customer advocacy, reference, or review programs   Hands-on experience with tools such as Marketo, Salesforce, Asana, or similar platforms   The Salary Range for this role is  $90,000 - $100,000 . At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.     Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice .