Senior Product Marketing Manager

Overview As a Product Marketing Manager for AvidXchange, you will play a critical role in driving the growth and success of our product portfolio across segments. You will develop and execute marketing strategies that effectively position our products in the market, generate demand, and accelerate new customer acquisition. This role requires strategic thinking, strong collaboration skills, and relentless execution to deliver measurable impact. What You’ll Do Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment. Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities. Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies. Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts. Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals. Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes. Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals. Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs. Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events. Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments. Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success. What We’re Looking For Proven experience in product marketing, ideally in AP Automation and Spend Management domains. 5+ years of experience in product marketing or product management. Strong technical acumen and the ability to partner with Product and Engineering teams to translate capabilities into customer- and sales-relevant materials. Excellent communicator and storyteller who can simplify complex concepts and persuasively articulate points of view. Analytical thinker with experience using data to inform strategies and validate decisions. Self-starter capable of analyzing, planning, leading, executing, and measuring complex projects with minimal guidance. Demonstrated ability to manage multiple projects in a fast-paced environment while meeting tight deadlines. Team player with strong interpersonal skills and a collaborative mindset, committed to helping others succeed. About AvidXchange AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange,  mindset is everything . We are Connected as People , Growth Minded , and Customer Obsessed . These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a  Great Place to Work ®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.  Who you are:   A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.  Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.  Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.  What you’ll get:   AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place. AvidXers enjoy:    18 days PTO*  11 Holidays (8 company recognized & 3 floating holidays)  16 hours per year of paid Volunteer Time Off (VTO)  Competitive Healthcare  High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage  100% AvidXchange paid Dental Base Plan Coverage 100% AvidXchange paid Life Insurance  100% AvidXchange paid Long-Term Disability  100% AvidXchange paid Short-Term Disability   Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2% Parental Leave: 8 weeks