Director of Growth

CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We’ve been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world. We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work. We are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you’d love it here.  About the Role Location: Remote, United States  Role Type: Full-Time  Reporting to: Chief Product Officer Total Compensation:  $180,000 - $230,000 Base salary: $135,000 - $175,000 Total compensation includes base salary plus a guaranteed monthly supplement CodePath is proving the model for economic mobility at scale, serving tens of thousands of students annually, primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth, we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-native workforce. The Director of Growth will lead CodePath from 40,000 students served to 100,000 annual enrollments. CodePath's platform, curriculum, and alumni network are under-leveraged growth assets. This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically. On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates. On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut. On the outreach side, it means overseeing a centralized, digital-first system that reaches faculty, advisors, and academic champions at scale through HubSpot automation and AI-assisted personalization. This is a strategic player-coach role reporting to the Chief Product Officer, with direct leadership visibility and real autonomy. You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows. The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator. Key Activities Product-Led Growth Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect Channel Strategy & Acquisition Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners Experimentation, Data & Operations Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales Define growth metrics and KPIs, own reporting to the senior leadership team Qualifications Required Acquisition channel ownership: You've directly owned paid, email, and outbound channels and managed a media budget against ROI. Hands-on PLG: You've owned an in-product growth or lifecycle metric (activation, re-engagement, referral, or retention) - not just influenced it. You've partnered directly with Product/Eng to scope, ship, and measure in-product mechanics (onboarding flows, re-engagement prompts, referral loops), and you can point to specific experiments and the lift they produced. Community and network-driven growth: You've built or scaled referral programs, ambassador networks, or community-led growth loops Data and experimentation rigor:  You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis. You use expe