Principal Product Marketing Manager, Nonprofits

Want to help us help others? We’re hiring!  GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. GoFundMe is seeking a strategic, growth-obsessed Principal Product Marketing Manager to lead product marketing for our nonprofit growth initiatives. This role sits at the intersection of consumer and B2B — you'll be shaping how nonprofit organizations discover, adopt, and champion new platform features, while simultaneously influencing how those same features show up for the donors and supporters they rely on. You'll work closely with cross-functional partners across Product, Sales, Account Management, Customer Experience, Comms, Legal, and Data to bring new capabilities to market through structured early access programs, phased rollouts, and enablement built for real organizational adoption. You'll own the feedback loops, the iteration cycles, and the long-term narrative that earns nonprofit trust. This is a highly visible leadership role responsible for shaping our platform narrative, influencing product and business strategy, and elevating how we go to market across product-led and sales-led motions. You will serve as the voice of the market and customer at the leadership table, bringing deep insight, strong conviction, and executive-ready thinking to inform what we build, how we position it, and how we accelerate adoption and expansion. As a senior thought partner to Product, Design, Sales, Customer Success, and Executive Leadership, you will drive alignment across teams and ensure our product strategy translates into clear, differentiated positioning in a competitive nonprofit technology landscape. Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week. The Job Go-to-Market Strategy & Execution Define and own the overarching go-to-market strategy for key areas of the GoFundMe Pro platform, from early product ideation through launch, scale, and optimization. Partner deeply with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights from customers, prospects, market research, and revenue performance data. Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success to deliver integrated, high-impact launches supporting both product-led and enterprise sales motions. What you’ll drive: Own the narrative: Build and steward the differentiated story that ties together various experiments, products and use cases into one coherent promise: we make nonprofits look great to their supporters. Translate that narrative into messaging, positioning, and proof across every surface our nonprofits, supporters, and partners encounter. Launch the next chapter of nonprofit discovery : Lead GTM for the new program that brings GoFundMe’s supporter base to qualifying nonprofits,  from naming and positioning through launch, adoption, and the experiments that scale it. Partner with Product to shape what ships, not just how it’s announced. Turn customers into champions: The most credible voices in our story are the nonprofits already living it. Build the motion that finds, develops, and stages those voices.  Lead through influence : Partner deeply with Product, Engineering, Nonprofit Partnerships, Account Leads, Brand, Lifecycle, Research, and Comms. Bring data, customer truth, and a clear point of view. Make the whole company smarter about supporters. Cross-Functional Leadership & Executive Alignment Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured. Partner with Comms to shape leadership POVs, platform storytelling, Giving Season strategy, and other high-visibility market moments. Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions and proof points across Pro and Consumer experiences. Act as a multiplier for the broader Product Marketing team by setting standards, mentoring peers, and elevating the craft of product marketing across the organization. Identify and drive high-impact, ambiguous initiatives that unlock new growth opportunities, improve customer outcomes, or strengthen competitive positioning. You 8-12+ years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales-led environments. Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution. Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences is a strong plus. Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact. Exceptional positioning and storytelling skills. You translate complexity into strategic clarity and compelling narratives. Highly analytical and data-driven, with experience defining success metrics, modeling impact, and influencing roadmap decisions. Comfortable operating in ambiguity and driving structure, alignment, and forward momentum. Strong executive presence with experience crafting high-quality strategic documents and presentations. Experience mentoring or leading other PMMs and raising the bar for the broader team. Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, Gong, and competitive intelligence platforms (Crayon/Klue) is a plus. Why you’ll love it here Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year. Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward