Vice President, Marketing

Who We Are Imagine Pediatrics is a tech enabled, pediatrician led medical group reimagining care for children with special health care needs. We deliver 24/7 virtual first and in home medical, behavioral, and social care, working alongside families, providers, and health plans to break down barriers to quality care. We do not replace existing care teams; we enhance them, providing an extra layer of support with compassion, creativity, and an unwavering commitment to children with medical complexity. What You’ll Do   As Vice President of Marketing at Imagine Pediatrics, you will lead, evolve, and operationalize a comprehensive, enterprise-wide marketing and communications strategy that advances the organization’s growth, brand, and mission.   This includes building on our momentum as the leader in virtual and in-home value-based pediatric care for children with special health care needs, while scaling a modern, data-driven, and highly integrated marketing function.  You will:   Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing   Serve as a key member of the leadership team, aligning marketing priorities with company goals   Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools   Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model   Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives   Ensure brand consistency across all audiences and channels   Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency   Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement)   Partner closely with commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing   Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence    Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print   Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion   Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives   Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders   Collaborate cross-functionally to support the organization’s goals   Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing   What You Bring & How You Qualify   First and foremost, you’re passionate and committed to reimagining pediatric health care and creating a world where every child with special health care needs gets the care and support they deserve. You will need:     15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred   10+ years of experience in marketing leadership with direct responsibility for building and leading high-performing marketing teams   Proven success leading integrated marketing across B2B/B2B2C/D2C    Deep experience in value-based care   Proven experience engaging Medicaid populations and vulnerable or underserved populations   Prior experience in a high-growth environment strongly preferred   In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models   Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service   What We Offer (Benefits + Perks)   The role offers a base salary range of $200,000 - $240,000 in addition to annual bonus incentive, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). When determining compensation, we analyze and carefully consider several factors including job-related knowledge, skills and experience. These considerations may cause your compensation to vary.   We provide these additional benefits and perks: Competitive medical, dental, and vision insurance  Healthcare and Dependent Care FSA; Company-funded HSA 401(k) with 4% match, vested 100% from day one Employer-paid short and long-term disability  Life insurance at 1x annual salary  20 days PTO + 10 Company Holidays & 2 Floating Holidays   Paid new parent leave Additional benefits to be detailed in offer  What We Live By We’re guided by our five core values: Our Values: Children First.  We put the best interests of children above all. We know that the right decision is always the one that creates more safe days at home for the children we serve today and in the future. Earn Trust.  We listen first, speak second. We build lasting relationships by creating shared understanding and consistently following through on our commitments. Innovate Today.  We believe that small improvements lead to big impact. We stay curious by asking questions and leveraging new ideas to learn and scale. Embrace Humanity.  We lead with empathy