Sales & Marketing Cloud Administrator

Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required)   The Salesforce Marketing & Sales Cloud Administrator is the system owner responsible for the administration, configuration, optimization, and ongoing support of the company’s Salesforce ecosystem.   This role plays a critical part in scaling marketing and communication efforts by owning Salesforce Administration across Sales and Marketing Cloud for Marketing, M&A, and Recruiting teams including but not limited to overseeing vendor partners, user management, platform utilization and support, governance, reporting, campaign execution and marketing automation, hands-on development of email campaigns and automated customer journeys within Marketing Cloud.   Supporting a multi-location network of 85+ brands, this role ensures systems are reliable, scalable, compliant, and aligned with business goals including lead generation, conversion, retention, and customer experience.   This position partners closely with Marketing, Operations, IT, Analytics, Recruiting, and M&A teams to translate business needs into scalable technical solutions.   Key Responsibilities   Salesforce Platform Ownership & Administration   Serve as the primary administrator for Sales Cloud and Marketing Cloud   Configure and maintain system settings, permissions, user roles, and security controls   Manage user onboarding, training, and ongoing support   Ensure system performance, stability, and scalability   Support system implementation plus ongoing system enhancements and post-implementation optimization   Campaign Execution, Email Marketing & Journey Automation    Own the end-to-end development and deployment of marketing campaigns within Marketing Cloud   Assist with building, QA, and launch email marketing campaigns including segmentation, dynamic content, and personalization   Train and support Digital Marketing Team and Field Marketers with email marketing campaign launches including segmentation, dynamic content, and personalization   Design, build, and optimize automated customer journeys in Journey Builder, including:   Trigger-based and behavioral journeys   Lifecycle marketing (onboarding, retention, re-engagement)   Lead nurture programs   Implement audience segmentation and targeting strategies using data extensions and CRM data   Optimize campaigns through A/B testing, performance analysis, and continuous iteration (subject lines, content, timing, targeting)   Ensure campaigns are delivered accurately, on time, and aligned with business objectives   Data Management, Integrations & Governance   Maintain data quality, structure, and hygiene across platforms   Manage data imports, synchronization, deduplication, and segmentation   Ensure accurate data mapping between Sales Cloud, Marketing Cloud, and integrated systems   Manage integrations with third-party tools and internal platforms   Establish and maintain data governance standards and documentation   Reporting, Analytics & Optimization   Build and maintain dashboards and reports to track:   Campaign performance and engagement   Lead flow and pipeline contribution   Conversion and attribution insights   Translate data into actionable insights for marketing and leadership teams   Identify opportunities to improve campaign effectiveness, personalization, and automation   Compliance, Privacy & Best Practices   Ensure compliance with email marketing regulations (CAN-SPAM, GDPR where applicable)   Manage consent, preference centers, suppression lists, and unsubscribe processes   Monitor email deliverability, sender reputation, and engagement health   Stay current on Salesforce releases and marketing automation best practices   Cross-Functional Collaboration & Support   Act as a liaison between Marketing, Sales, Operations, IT, and external vendors   Troubleshoot system issues and perform root cause analysis   Support vendor coordination, integrations, and platform enhancements   Document processes, workflows, and system configurations   Qualifications & Experience   Required   Bachelor’s degree in Marketing, Business, Information Systems, or related field (or equivalent experience)   3+ years of hands-on experience administering Salesforce Sales Cloud and/or Marketing Cloud   Proven experience building and deploying  email campaigns and automated journeys   Strong experience with  Journey Builder, Email Studio, and Automation Studio  (or comparable tools)   Experience with audience segmentation, personalization, and lifecycle marketing   Strong understanding of CRM data structures, lead management, and marketing automation   Experience supporting cross-functional stakeholders   Preferred   Salesforce certifications (e.g., Salesforce Administrator, Marketing Cloud Administrator, Email Specialist)   Experience in multi-location or high-volume campaign environments   Familiarity with APIs, integrations, and data synchronization   Experience with attribution tools, call tracking, or CDPs   Skills & Competencies   Strong technical aptitude with the ability to translate business needs into system solutions   Highly detail-oriented with a focus on data accuracy and campaign precision   Analytical mindset with comfort interpreting performance data   Strong communication skills across technical and non-technical teams   Proactive problem solver with strong troubleshooting ability   Ability to manage multiple priorities in a fast-paced environment   Ownership mentality with a focus on scalability and continuous improvement   Compensation range: $90,000 - $100,000. Final compensation will be determined based on experience, skills, qualifications, geographic location, and internal equity. This position may also be eligible to participate in Lakefield’s annual incentive bonus program, subj