Director of Product, Engagement, AI Native

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.  Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit  life360.com . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About the Team You’ll join Locations Experiences, which owns the core member experience at Life360. The team’s work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU. You’ll lead the strategy for deepening connection across members and the relationships they hold close, partnering closely with Growth and Product Platform teams across Life360. About the Job We’re hiring a Director of Product to own the engagement strategy across Life360’s member experience. This is a director-equivalent IC role — you won’t manage a team of PMs, but you’ll set the strategic direction for how Life360 deepens and broadens member engagement across every relationship type, daily moment, and family rhythm on the platform. The scope is broader than a single feature area. You’ll define the engagement framework that connects connection, coordination, and safety surfaces into a coherent member experience — and you’ll influence across Growth, Platform, and adjacent product teams that depend on engagement infrastructure. This role requires someone who can set multi-quarter strategy, drive clarity from ambiguity, and ship through cross-functional partnership at scale. Life360 operates as an AI-native organization. You’ll use AI across your entire workflow — research synthesis, spec drafting, experiment analysis, prototyping — and you’ll contribute to defining what AI-native product management looks like at Life360. The US-based salary range for this position is $201,500 to $294,500 .  The Canada-based salary range for this position is  $233,000 to $273,000.   We take into consideration an individual's background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do Own the engagement strategy and roadmap across connection, coordination, and safety surfaces — setting multi-quarter direction and influencing at the org level Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU Define the engagement metric framework — L5+ frequency, multi-circle activity, relationship depth — and use it to prioritize bets, design experiments, and measure outcomes Partner with Growth to convert acquisition into durable engagement: drive measurable lift in circles with multiple engaged members and members active in 2+ circles Influence across product teams that depend on engagement infrastructure — Growth, Platform, Safety — as a senior peer, not a dependent Lead experimentation at multiple scales: fast, narrow tests to validate hypotheses and multi-quarter bigger bets as strategy demands Ship the whole member experience end-to-end: onboarding, contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product Operate as an AI-native PM: use AI to accelerate from insight to shipped experiment, and help define the playbook for AI-native product management at Life360 What We’re Looking For 10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale. Strong consumer instinct paired with technical fluency to hold your own with engineering leads. Strategic ownership at the director level. You set multi-quarter direction, create clarity from ambiguity, and influence across teams — not just within your own. You’ve owned engagement strategy for a product with tens of millions of users. Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move between systems thinking, UX detail, and quantitative experimentation — and bring real depth in at least one of activation, growth, or consumer engagement platforms. Growth-shaped instincts. You’ve worked on activation, virality, or onboarding. You think in funnels and cohorts naturally, and you’ve shipped initiatives that materially moved top-line engagemen