Senior Retail Trade Manager

We have been alerted to the existence of a fraudster impersonating MANSCAPED as a hiring manager or HR representative. This impersonator is utilizing an email address with the domain manscapedjobs.com or manscapedcareers.com and is making fraudulent offers for our open jobs. Contact from MANSCAPED will only ever come from someone with a manscaped.com email address. This is a scam targeting a number of companies, us included. If you receive any of these types of messages, we recommend that you don’t respond with any information and that you block and report those users. The MANSCAPED Team    Who We Are -  MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.   Who  We’re  Looking For   -     Reporting  to the  Vice President ,  Retail ,  MANSCAPED® is seeking   an  experienced  S enio r  Retail  Trade Manager  to  own the in-store strategy and execution that converts brand investment into retail  growth . The Senior Trade Marketing Manager serves as a critical link between sales and marketing, ensuring seamless collaboration to maximize in-store effectiveness and  optimize  our resources and investments .  This role  is responsible for  integrating retail, marketing, and creative functions .   Y ou will work closely with cross-functional teams to build consensus,  identify  new opportunities, and  leverage  creative and marketing assets to drive incremental retail growth .   The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease. Responsibilities    Orchestrate the seasonal and product launch Go-to-Market calendars, ensuring all marketing initiatives are synchronized with retail reset windows with retail partners including but not limited to Target, Walmart, and Best Buy   Act as the primary marketing liaison for key retail accounts, pitching bespoke promotional programs and Go-to-Market / Trade Marketing plans that align MANSCAPED’s goals with the retailer’s specific category  objectives   Collaboration with the  Retail Fixture Team  to represent the retailers’ needs in the design, production, and placement of high-impact Point-of-Sale (POS) displays and signage, ensuring the brand’s premium identity is maintained through rigorous retail audits and field team coordination while integrating stories with the internal Marketing team   Collaborate with the retail account teams to analyze sell-through data and ROI on trade spend to design high-conversion promotional mechanics, adjusting tactics in real-time to maximize incremental sales growth   Serve as the "connective tissue" between Sales, Brand Creative, and Operations to ensure product messaging is  consistent  and supply chain readiness supports all retail marketing activations   Partner with  internal  Retail Digital Media team to develop and execute omnichannel strategies (e . g . , Roundel, Walmart Connect), bridging the gap between digital discovery and physical in-store conversion   Collaborate with the internal Marketing team to manage the trade marketing budget with high accountability,  allocating  resources across different channels to ensure the highest impact for every dollar spent on in-store activati on   Partner with Marketing and Creative teams to  own  the end-to-end digital retail experience from  optimizing  Product Description Pages (PDPs) on Target . com, Walmart . com, and similar platforms, to managing New Product Innovation (NPI) launches that create a seamless, cohesive omnichannel path to purchase   Direct the full lifecycle of industry trade shows and retail partner conferences (e . g . , CES, retail summits), managing everything from booth design and  logistics  to lead generation and post-event ROI analysis   Design comprehensive product training programs and educational toolkits for retailer field teams and in-store associates, ensuring they are empowered to communicate MANSCAPED®’s unique value propositions and technical features effectively   Launch and manage "Staff Advocacy" initiatives, such as incentive programs or digital training modules, to increase "share of mind" among store employees and ensure MANSCAPED® is their top-recommended  brand   Serve as the primary intelligence loop between the retail floor and Manscaped marketing, partnering with Retail Analytics to  monitor  competitor activity and emerging trends while translating field observations and trade show insights into actionable improvements