Head of Member Growth Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.  An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including:  Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024)  Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) ABOUT THE ROLE As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses. WHAT YOU'LL DO Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them. Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts. Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer. Cross-functional program ownership:  You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes. Consumer-to-enterprise bridge:  Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and enterprise members who lose eligibility finding a path to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions. Experimentation culture: A/B tests on landing pages. Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled growth, you're a creative, collaborative partner in figuring out whether it will. Measurement infrastructure: You'll build the reporting that makes enrollment performance legible at the channel level, client level, and program level. The team is moving from individual account focus to a scalable program model, and we’ll pursue metrics to catch that shift and make it visible. WHAT YOU'LL BRING You've spent 7+ years in B2B2C lifecycle and member growth marketing, with at least three of those in a role where the primary output was scalable programs, not individual account campaigns. You know the difference. You've built things that run without you, whether through AI, automation, or team autonomy, and you take genuine pride in that accomplishment. You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates. You have a track record of meaningful, measurable improvement across each.  You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief. If you've hired before, not just managed, that's a genuine advantage here. You're a confident, constructive partner to CS and payer teams. In a B2B2C model, you understand that your job is to equip the people who own the client relationship.  You lead with data. Not only can you put dashboards into slide decks, but you design structured experiments, interpret results honestly, and change your approach accordingly. Experience with Looker or Braze is valuable. Bonus experience we'd love to see: payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.  The base salary range for this role is $170,000 - 200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on qualifications, experience, and skills