VP, Sales

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently. Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.  We’re looking for a strategic, performance-oriented, and operationally rigorous Vice President of Sales to join our team and help us drive consistent revenue outcomes, strengthen execution across the funnel, and raise the performance bar across our sales organization. As our Vice President of Sales, your mission will be to build a more predictable, disciplined, and high-performing sales engine — owning new business revenue across SMB, Mid-Market, Enterprise, and Strategic segments. You’ll lead and develop a team of sales leaders, partner closely with a new Chief Revenue Officer, and play a key role in upleveling talent, performance expectations, and operating standards across the organization. This is a great opportunity for someone who is excited about stepping into a business with strong fundamentals and helping evolve it into a more structured, accountable, and consistently high-performing revenue organization. What you’ll do: Own new business revenue performance across all sales segments, including pipeline generation, conversion, and quota attainment Lead and develop a multi-layered sales organization, managing managers and supporting their teams to consistently meet or exceed targets Raise the performance bar across the organization through clear expectations, structured inspection, and consistent accountability Establish and reinforce operational rigor across forecasting, pipeline management, and deal inspection Partner closely with our Chief Revenue Officer to align on strategy, priorities, and performance expectations Build and execute sales strategies that improve win rates, deal velocity, and overall efficiency across segments Partner with Revenue Operations to improve forecasting accuracy, reporting, and visibility into performance Collaborate with Marketing, Product, and Customer Success to align go-to-market strategy and ensure a seamless customer journey Diagnose performance gaps across teams and implement clear, measurable plans to improve outcomes Act as a senior leader across the business, contributing to company-wide strategy and decision-making How success will be measured in this role: Consistent attainment of new business revenue targets across all segments Improved forecasting accuracy and reduced variance across the funnel Increased win rates and more efficient sales cycles Strong, consistent performance across sales teams and leaders Measurable improvement in talent quality, development, and retention Clear alignment and execution across GTM teams If the details below describe you, you could be a great fit for this role: 15+ years of experience leading sales teams, with a strong background in B2B SaaS sales Direct experience selling into PR, communications, or media intelligence buyers, with deep familiarity with the PR/comms landscape Proven track record of leading multi-segment sales organizations to consistently meet or exceed revenue targets with clear experience leading enterprise and strategic sales functions.  Experience managing and developing sales leaders (not just individual contributors) Strong operational expertise in forecasting, pipeline management, and performance inspection Demonstrated ability to raise performance standards and manage through underperformance Proficiency with CRM tools (e.g. Salesforce) and sales analytics Strong executive presence and ability to influence across the organization Experience working cross-functionally with Marketing, Product, Customer Success, and Revenue Operations Ability to balance strategic thinking with hands-on execution Alignment with Muck Rack’s core values: Customer Devotion, Resilience, Transparency, Ownership Interview Overview  Here’s what you can expect from our process. We’ll keep you informed at every step and let you know if anything changes along the way. Intro call with a member of our Talent Team A video interview with the Hiring Manager Panel interviews with executive team members Travel & Team Engagement Expectations This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected. Salary  In the US, the on-target earnings for this role are between $400,000 – $450,000+, depending on skills and experience. Total compensation for this role consists of base salary, variable compensation, and equity.  We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fa