VP, Experiential Marketing

Small Girls PR is looking for an Experiential Services Leader with 10+ years of experience leading the production of multichannel projects across in-person activations and digital experiences. This should include developing a cohesive experiential strategy, managing  client relationships, concepting standout experiences that drive social conversation and press coverage, overseeing technical execution across integrated campaigns, managing complex timelines & large budgets, and developing a talented team of producers, ranging from the coordinator to director level. This role is responsible for all elements of experiential, which includes client services, strategy, creative, production, and client management. The right candidate knows how to develop a campaign from ideation through post production, and can project manage in their sleep. They are prepared to dive into the details, knowing that no task is too small in the world of eventsThis role will work with a wide range of creative and innovative brands across beauty & fashion, food & beverage, wellness, consumer tech, and more.  There is no one-size-fits-all for an SGPR client, which means your career will be further enriched with meaningful and diversified experience. We've hosted hospitality suites for B2B companies at conferences in Las Vegas and San Francisco, hosted real estate openings in Miami, and more. This team spotlighted Violife with a cheeky Election Day campaign—activating breakfast stations at polling locations and sending bagel ballot mailers—and reintroduced a Jack in the Box product as a “return from the grave” with a Halloween cemetery screening. From events and mailers, to brand partnerships and hotlines: if the team can dream up an idea for audiences to see, do, or touch - our experiential team can produce it. Note: This role is based in either our Los Angeles or New York office, working two days a week in the office on a hybrid schedule. Candidates should be prepared to travel domestically and internationally as needed for event execution. How you’ll make an impact: Client Leadership & Strategy Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement. Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results. Manage a large portfolio client with multiple initiatives overlapping at any given time; experience in the beauty space is a plus, but not required. Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more. Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service. Business Growth Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership. Responsibility includes any and all elements that touch experiential, from creative concept and mockups, to activation ideas, to budget and timeline. New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work. You'll also enable your colleagues across SGPR and the Orchestra network to sell experiential, through pricing packages, one-pagers, internal trainings, and case studies that make it easy for other teams to pitch what we do.  New business may be specific to experiential or may be an integrated pitch for multiple service lines. Strategy, Creative & Production  Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media) Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals. Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.  Operate as executive producer (or lead producer for larger, more complex programs) on 5-10 programs at any given time, stepping in to guide execution and troubleshoot when needed.  Understand the technical needs to execute creative concepting, overseeing the fundamentals of each project (timelines, budget, vendor negotiations, permitting, etc) and acting as quality control to ensure every project is best-in-class. Team Leadership & Management Partner with Department Head and peers to understand team capacity and bandwidth and to assign staffers to projects. Manage and develop Experiential talent, providing mentorship, feedback, and clear growth pathways. Lead performance management processes, including goal setting, reviews, and ongoing coaching. Foster a collaborative, high-performance team culture that prioritizes creativity, accountability, and growth. Know when to tap into a project and when to delegate, with experience managing 3+ direct reports.  Ensure timelines and budgets are developed appropriately, thinking proactively through client needs, approval timelines, and shifting deliverables. Liaise across the in-house team ensuring alignment between the department head, creative, finance, press teams, and producers. Financial Performance & Operations Develop mastery of SGPR's existing financial systems with the goal of owning scoping, staffing models, and margin management for your clients.  Oversee account perfo