Sr Manager, Games Marketing

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role overview:   The  Senior ,   Brand  Marketing  Manager  will  be responsible for  building and leading brand marketing for  multiple  high-profile game franchises .   This position will play a critical role in ensuring financial success of a portfolio of PlayStation Studios games. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.      Candidates  for this role will be self-starter s  with  strong experience  in marketing games, live service products, and new business models .   The ideal candidate will  possess  a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players constantly engaged.   What you'll be doing:   Marketing Strategy  – Lead marketing for   game titles   Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations   Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics   Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics   Drive holistic franchise management, marketing revenue opportunities outside of game launches   Budgeting  – Manage annual title marketing budgets    Team Management    Studio Partnership  – Partner with studio leadership to deliver on overall business goals for each game   What we're looking for:   10+ years of video game product marketing experience, with a focus on live services and AAA game marketing   Marketing degree or equivalent – Master’s Degree is preferred.   Preferred Qualities:    Live services experience, can include products with continuous revenue models and constantly updated content offerings   Expertise in assessing and building new business models with players in mind   Ability to make data driven marketing decisions   Excellent verbal and written communication skills   Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers   Ability to think strategically and execute tactically, and a persistent attention to detail   Ability to adapt to a quickly in a dynamic, changing, fast-paced environment   Proven expertise in the planning, execution and leadership of business plans   Bi-lingual fluency in English and Japanese   Benefits: Discretionary bonus opportunity Private Medical Insurance Dental Scheme 25 days holiday per year On Site Gym Subsidised Café Free soft drinks On site bar Access to cycle garage and showers Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our  Candidate Privacy Notice  for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.  Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our  Candidate Privacy Notice  for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.  Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.