Head of Marketing Analytics

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity We are seeking a strategic and hands-on Senior Marketing Analytics Leader to build and lead a high-impact analytics function within Revenue Marketing. This role will be responsible for transforming marketing into a fully data-driven revenue engine — providing clarity on performance, pipeline contribution, ROI, and growth opportunities across integrated campaigns, ABM, lifecycle, and holistic search (SEO + SEM). The ideal candidate combines strategic thinking, strong technical depth, and business acumen. They must be able to connect marketing activity to revenue outcomes, influence executive decision-making, and build scalable reporting frameworks that drive action — not just dashboards. This leader will build and manage a small but high-leverage team (2 direct reports initially) and partner closely with Campaigns, ABM, Digital, Search, Events, Sales, and Finance. What You’ll Do Revenue Attribution & Measurement Strategy Design and evolve marketing attribution models aligned to pipeline and revenue impact. Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle. Quantify marketing’s contribution to sourced and influenced pipeline. Partner with Sales Ops and RevOps to ensure alignment across the funnel. Success means leadership can clearly answer: How is marketing driving revenue, and where should we invest next? Campaign & Channel Performance Analytics Define standardized KPIs across integrated campaigns and channels. Develop reporting frameworks that go beyond MQLs to pipeline and revenue efficiency. Analyze channel mix performance and recommend budget optimization. Support holistic search strategy by evaluating blended paid + organic performance. Ensure that campaign decisions are informed by ROI, not vanity metrics. ABM Performance & Account Intelligence Given ABM is a focused revenue marketing approach: Develop account-level performance dashboards. Measure engagement depth, buying group influence, and deal acceleration impact. Identify patterns across high-performing accounts. Partner with ABM and Events teams to optimize field and event ROI. Forecasting & Strategic Planning Support Build predictive models for pipeline generation and conversion. Support annual and quarterly planning with data-driven projections. Model spend scenarios and CAC/LTV tradeoffs. Identify leading indicators of pipeline performance. Data Infrastructure & Tooling Partner with RevOps to ensure clean, scalable data architecture. Improve tracking integrity across campaigns and channels. Ensure marketing automation and CRM data consistency. Build dashboards that are actionable and trusted by leadership. Team Leadership & Capability Building Hire and manage 2 direct reports (e.g., Marketing Analyst). Develop analytical rigor across the broader marketing organization. Establish documentation, processes, and governance standards. Elevate data literacy across campaigns, ABM, digital, and search teams. What Success Looks Like Clear visibility into marketing’s contribution to revenue. Leadership uses analytics to drive budget allocation and prioritization. Campaigns are optimized based on data, not intuition. Search (SEO + SEM) performance is evaluated holistically. ABM impact is measurable at the account and pipeline level. Marketing planning is grounded in predictive modeling. About You 10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments. Experience supporting demand generation, ABM, and paid media. Deep expertise in attribution modeling and funnel analysis. Experience managing analytics or BI teams. Strong experience with CRM and marketing automation platforms. Familiarity with SEO/SEM performance frameworks and multi-channel measurement. Technical Capabilities Advanced SQL and data analysis skills. Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.). Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.). Experience building forecasting and predictive models. Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics. Leadership Competencies Revenue-first mindset. Ability to translate complex analysis into executive-ready insights. Strong cross-functional partnership skills. Strategic thinker with operational rigor. Comfortable operating at both hands-on and executive levels. The reasonably estimated base salary for this role ranges from $240,000 to $275,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. What Else? In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fasci