Manager, Sales Enablement and Effectiveness

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team! The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution. Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level. This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization. Key Responsibilities Sales Process and Workflow Enablement Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy Document, standardize, and maintain sales processes and best practices Support adoption across brand, agency, and political sales teams Training and Onboarding Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios Sales Technology and Tools Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity Support technology integrations and optimizations that contribute to revenue growth Sales Programs and Execution Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans Cross-Functional Collaboration Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities Gather field feedback and translate it into practical improvements across tools, processes, and training Data and Performance Insights Leverage data and analytics to measure sales execution and team performance Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements Share insights with sales leadership to inform decisions and prioritize future initiatives Qualifications & Experience Requirements 4+ years of experience in sales enablement, sales operations, or a related go-to-market function Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment Strong understanding of B2B SaaS sales processes, methodologies, and support requirements Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency Demonstrated experience implementing AI tools in sales environments with measurable results Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred) Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems Experience leading technology implementation projects and system integrations preferred Bachelor’s degree required; Master’s degree preferred Personal Success Characteristics Builder mindset with a bias toward action and continuous improvement Exceptional problem-solving ability with a talent for simplifying complexity Strong communicator who can effectively engage sales reps, executives, and cross-functional partners Skilled at translating product marketing materials into practical, sales-ready training Proven ability to drive tool adoption and implement workflows that measurably improve productivity Highly organized and able to manage multiple workstreams while maintaining attention to detail Data-driven and comfortable using analytics to inform decisions and measure outcomes Comfortable operating autonomously, making decisions in ambiguous situations, and taking ownership of results Resonate Attributes At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: Proactive Problem-Solving:   You spot challenges early and take initiative to solve them. Ownership:   You take initiative, follow through, and hold yourself accountable. Collaboration:   You value working wi