Senior Product Manager

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Our portfolio of gut-directed products is developed in collaboration with leading scientists and backed by human clinical research. We’re best known for DS-01® Daily Synbiotic—the #1 digestive health probiotic in the U.S.—trusted by millions of people for its benefits in and beyond the gut, including skin, immune, and heart health. We’ve since expanded our offerings to include PDS-08® for pediatric health, VS-01™ for vaginal health, and a new category of Co-Biotics for daily nutrition, energy, and sleep—each grounded in our commitment to scientific rigor, precision formulation, and impact across the body’s interconnected systems. Beyond the body, SeedLabs —our environmental research division—advances microbial solutions that restore biodiversity and support ecosystems affected by human activity. We’ve built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded our reach across new channels and markets. With a robust clinical pipeline and continued expansion into new areas of microbiome health, we’re building for scale—with integrity, care, and curiosity. Our work has been recognized by Fast Company (Most Innovative Companies, Brands That Matter, World Changing Ideas), TIME (Best Inventions), Forbes (America’s Best Startup Employers), and Inc. (Best in Business, Female Founder 100)—a reflection of the science behind our products and the stories we tell to bring them into the world. We’re a galaxy-class team of researchers, clinicians, designers, engineers, storytellers, and builders—each aligned in our belief in the transformative potential of the microbiome. If you’re a kindred dot-connector looking to shape the future of health, join us. seedhealth.com  •  seed.com  •  luca.bio You: Seed is expanding fast into mass retail, Amazon, and new marketplaces, with a growing portfolio across gut, energy, sleep, pediatric, and daily nutrition. As we grow, the experience we build for our members is what ties it all together: the thing that turns a first encounter with Seed into a lasting, science-backed relationship. This role exists to shape that experience. You'll help define what Seed's product experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution. There's real surface area here — across how members discover Seed, how they engage over time, and how the experience evolves as our portfolio grows — and the autonomy to form a point of view on where you can drive the most impact. This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Creative, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats Seed's product experience as a genuine differentiator — not a set of features to ship. What You’ll Do: Own end-to-end strategy for your product area — whether that's the growth funnel (acquisition, conversion, activation) or the post-purchase member experience (engagement, retention, cross-sell) — defining what it should become, how it evolves, and what we build to make it real Develop and maintain a long-term product vision, working backward from an end-state to deliver compounding impact on company-level metrics, and translating Seed's science, brand, and retention goals into experiences that earn sustained engagement Set measurable goals tied directly to business KPIs — conversion, activation, LTV, rebill, retention — and own the outcomes, not just the roadmap Design and run short-cycle experiments that test real hypotheses about member behavior, generating signal rather than just shipping Partner with Product Design to set creative and strategic direction for member-facing experiences Collaborate across the growth-to-member handoff and cross-sell positioning, as members move from acquisition into a multi-product subscription relationship Contribute to multi-category portfolio expansion by exploring what members want and where the experience needs to evolve to support new products and channels Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels Present strategy and experiment results to leadership with clarity and conviction Who You Are: 7+ years of product management experience, with significant depth in one or more of: growth, acquisition/conversion, subscription, retention, or post-purchase/member experience You've defined product strategy from ambiguity — not just optimized an existing surface, but articulated what it should become and built organizational conviction around your vision You lead cross-functional teams by setting strategic direction. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when" You have experience in subscription or membership businesses at meaningful scale, and you understand that both growth and retention are fundamentally experience problems You're analytically fluent — comfortable with cohort analysis, LTV modeling, funnel metrics, and experiment design — and you use data to sharpen strategic bets, not just measure outputs. Familiarity with SQL and product analytics tools (e.g., Amplitude) is a strong plus You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team Bonus: experience in DTC e-commerce, health/wellness, or premium consumer brands; familiarity with