Senior Director, Financial Planning and Analysis (GTM)

Description Sprout Social is looking to hire a Senior Director, FP&A (GTM) to join the Finance team. This is a senior leadership role at the center of Sprout’s go-to-market financial strategy, responsible for driving rigorous planning, executive-level insight, and scalable processes across a large and complex business. Why join Sprout’s Finance team? As a member of Sprout’s Finance team, you’ll help position Sprout for continued growth while maintaining the highest standards of financial rigor and operational excellence. Our team plays a critical role in shaping company strategy, partnering closely with executive leadership to guide investment decisions and drive sustainable growth. We value transparency, ownership, and thoughtful collaboration—meaning you’ll have both the autonomy and support to build scalable processes, influence key business outcomes, and lead through complexity. This is a high-visibility role with direct exposure to the company’s most senior leaders and the opportunity to shape how Sprout grows. What you’ll do Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning What you’ll bring You are a strategic finance leader with deep experience supporting go-to-market organizations in a SaaS environment. You bring a rare combination of analytical rigor, executive presence, and operational discipline—and you know what “good” looks like because you’ve built and worked within best-in-class FP&A functions. You thrive when you can shape strategy, drive processes, and lead teams through complexity and change. The minimum qualifications for this role include: 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business; exceptional candidates with 8–9 years of highly relevant experience will be considered 5+ years of people management experience, including building, developing, and scaling high-performing finance teams Proven track record of owning top-line forecasting, including ARR, revenue, and key SaaS operating metrics Experience partnering directly with executive leadership (C-suite and VP-level) to influence investment decisions, resource allocation, and strategic planning Demonstrated ownership of large, complex budgets across multiple GTM functions, including commissions modeling and headcount planning Exceptional communication skills—you can translate complex financial analysis into clear executive narratives, and you prepare leaders for high-stakes conversations before they happen, not after Strong operational and process discipline: you build rigorous, repeatable processes and hold yourself and your team to a high standard of accuracy and accountability Strong financial modeling and analytical skills, with the ability to move between the details and the strategic picture Preferred qualifications for this role include: Experience contributing to external reporting requirements for public companies, including ownership of key operating metrics Strong familiarity with FP&A tools (e.g., Pigment, Anaplan, Adaptive) and financial systems (e.g., NetSuite, Coupa) Experience driving process transformation, automation, or AI-enabled forecasting and reporting Background in high-growth SaaS or technology companies, ideally with exposure to multiple planning cycles and periods of organizational change How you’ll grow Within 1 month, you’ll plant your roots, including: Build relationships with Finance leadership, GTM executives, and key cross-functional partners Develop a deep understanding of Sprout’s business model, GTM strategy, and financial drivers Assess existing forecasting models, reporting frameworks, and planning processes, and identify the highest-leverage opportunities for improvement Within 3 months, you’ll start hitting your stride by: Taking full ownership of GTM forecasting and establishing a consistent, scalable planning cadence Building trust as a strategic partner to executive stakeholders across the GTM organization Driving early improvements to forecasting accuracy, reporting clarity, and executive dec