Principal Growth Marketer

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results.  Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey. The Role We’re hiring a Principal Growth Marketer to take ownership of critical growth levers and build the systems that will scale pipeline in Tines’ next phase of growth. This role sits at the intersection of acquisition, pipeline generation, and growth systems, and will play a key role in defining how growth operates at Tines. You will improve paid acquisition performance, strengthen how marketing drives and converts pipeline in partnership with SDRs, expand inbound growth, and build effective lifecycle journeys—while improving how we measure and optimize performance across the funnel. You’ll work closely with Marketing, SDR, and RevOps to improve how pipeline is generated, measured, and converted. What You’ll Do 1. Own Paid Growth & Acquisition Lead the strategy and execution of paid acquisition across search, social, and emerging channels Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency Partner with our paid media agency to optimize performance across paid channels Partner with RevOps to improve funnel visibility, tracking, and reporting Establish a clear performance framework, including targets, measurement, and optimization strategy Drive improvements in cost efficiencies, conversion rates, and pipeline contribution 2. Strengthen SDR & Pipeline Alignment Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps Operationalize intent and behavioral signals to create a signal-driven outbound engine—building workflows that enrich, prioritize, and activate high-intent accounts, and significantly increase the impact and efficiency of SDR outreach Partner with SDR and Pipeline Programs teams to identify opportunities for improved automation, tooling, and enrichment 3. Expand Inbound Growth (SEO, Website & Lifecycle) Partner with our Web Marketing Manager to shape and evolve SEO and website growth strategy Contribute to scaling programmatic SEO, AEO, and GEO initiatives with GrowthX, expanding how Tines captures demand across both traditional and AI-driven discovery channels Bring a performance and experimentation lens to the website, partnering on landing page and on-site testing across conversion paths, messaging, and UX Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and progression to pipeline Improve conversion performance across inbound channels and key website journeys 4. Own Funnel Visibility, Attribution & Experimentation Own the development of marketing attribution, funnel visibility, and performance measurement Define the strategy for funnel instrumentation, attribution, and performance measurement, in partnership with RevOps Lead the evaluation and implementation of tools (e.g., HockeyStack, Funnel.io ) to enable accurate, end-to-end visibility into channel performance and customer journeys Translate insights into a structured experimentation roadmap across channel performance, conversion, and funnel progression Establish a consistent experimentation cadence and drive measurable improvements in conversion rates, attribution accuracy, and pipeline efficiency 5. Build Growth Systems, Automation & AI Leverage Identify and build high-leverage systems that improve how marketing and SDR teams operate Apply automation and AI to improve workflows, speed of execution, and targeting Evaluate and introduce new tools and technologies to enhance GTM performance Improve data enrichment, signal quality, and personalization through better systems and integrations Focus on creating systems that compound over time and improve how pipeline is generated and converted 6. Raise Technical Capability Across Marketing Introduce tools, frameworks, and workflows that increase the technical sophistication of the marketing team Enable marketers to better leverage data, automation, and experimentation in their day-to-day work Act as a partner across the team to elevate modern growth practices Help embed a more systems-oriented, performance-driven approach to execution What We’re Looking For Proven experience owning and scaling paid acquisition in a B2B SaaS environment Strong track record of improving funnel performance, attribution, and conversion rates Experience working closely with SDR teams and pipeline generation programs Experience operationalizing intent data, enrichment, and signal-based workflows Experience building or optimizing lifecycle marketing and onboarding journeys Experience working with or implementing marketing attribution and analytics tools Deep familiarity with modern marketing, data, and automation tooling Experie