Marketing Operations Manager

We seek to move the world forward through innovative thinking. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work ® , Woolpert embraces progress and innovation to create limitless opportunities for career growth. JOB SUMMARY :     The Marketing Operations Manager is responsible for leading the systems, processes, and cross-functional coordination that enable Marketing to operate as a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions.    This position partners across Marketing, Sales, and business functions to drive operational efficiency, improve visibility into performance, and ensure alignment across campaigns and initiatives. The manager serves as a central connector across teams, enabling better planning, execution, and delivery of marketing outcomes. We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located. JOB DUTIES:   Marketing Operations & Technology   Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization    Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards    Partner with Sales Operations to align marketing systems and  CRM  Customer Relationship Management (CRM)  processes    Measurement & Performance   Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness   Define and standardize key marketing KPIs and reporting frameworks    Support attribution and pipeline visibility efforts in partnership with Sales and Finance   Provide insights and recommendations to improve marketing effectiveness and return on investment   Program Management – Brand Integration (Acquisitions)   Lead project management for brand integration of acquired companies   Coordinate cross-functional teams across Marketing,  S ales acquired brands , and business units   Track deliverables, timelines, and dependencies across integration initiatives   Ensure consistent execution of brand transitions, including messaging, website updates, and communications   Cross-Functional Enablement   Serve as a central connector across marketing functions to drive alignment and execution   Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives   Enable improved planning, coordination, and communication across the marketing organization   TRAVEL REQUIREMENTS:   Must be able to travel up to 10% of the time for business purposes.   REQUIRED EDUCATION:      Bachelor’s degree in Marketing, Business, Communications, or a related field   REQUIRED EXPERIENCE:       8+ years of experience in marketing operations, program management, or related roles   Experience managing  Hubspot   marketing technology platform s  (e.g., marketing automation, CRM systems)   Experience in reporting, analytics, and performance measurement   Experience coordinating cross-functional projects or programs   REQUIRED KNOWLEDGE, SKILLS & ABILITIES:   Strong understanding of marketing operations, systems, and processes   Experience with marketing automation platforms and CRM tools   Strong analytical skills and ability to interpret performance data   Proven project and program management capabilities   Ability to manage multiple projects and stakeholders simultaneously   Strong communication and cross-functional collaboration skills   Ability to drive alignment and execution in a matrixed environment   PREFERRED EXPERIENCE:   Experience supporting marketing organizations in a professional services or AEC environment   Experience with acquisition integration or brand transition initiatives   Experience working with sales and finance partners on pipeline and performance tracking   PREFERRED CERTIFICATIONS, LICENSES, OR TRAINING:  (if applicable)   Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)   PREFERRED KNOWLEDGE, SKILLS & ABILITIES:   Familiarity with data governance and life cycle management practices   Experience building dashboards and reporting frameworks   Understanding of demand generation and go-to-market processes   Experience improving operational efficiency and workflow design Benefits You Will Love Certified as a Great Place to Work, Woolpert is one of the fastest-growing architecture, engineering, and geospatial companies in the world. With over 75 offices and countless projects around the globe, you’ll work on meaningful assignments that improve quality of life around the world. In addition to offering competitive pay, we provide employees with a robust set of unique benefits, including: Freedom to Work program: Set your own schedule and location (as appropriate). Principal program: Earn the opportunity to become an owner of the firm. Flexible paid time off/vacation: Take time off when it makes sense for you and your team. Career development: Explore a wide range of learning and growth opportunities within and across industries. Health, life, vision, and dental insurance: Cover all your medical bases. Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more! #LI-MH1 #LI-Remote Base pay offered may vary depending on