Director, Hardware Partnerships

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.  We have offices in San Francisco, San Diego and Los Angeles for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations. You will be a senior deal-maker, relationship-builder and strategist who turns our Hardware Ecosystem Partnership vision into reality. You’ll own the full partnership life-cycle, from sourcing and structuring deals to orchestrating flawless cross-functional execution with product, engineering, legal, and other relevant teams.  What you’ll do: Owns Hardware BD and Partnerships Strategy  Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces. Define a multi-year vision for hardware partnerships across Oura’s current and future devices. Identify opportunities to: Deepen member engagement and retention Drive distribution of Oura’s hardware portfolio through “better-together” integrations   Unlock new revenue streams for Oura Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring. Build and Scale Oura’s Hardware Partner Portfolio Serve as the DRI for Oura's hardware partnerships portfolio,  building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities. Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance. Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan. Ensure every integration is intuitive, trusted, and meaningfully improves the member experience. Close High-Leverage Partnerships Opportunities Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies). Optimize each partnership for: Ease and speed of technical integration Economics that drive both member adoption and long-term business value Strategic alignment with Oura’s brand, mission, and roadmap Build durable, high-leverage partnerships that compound in value as Oura’s hardware portfolio grows. Closely Collaborate with Product & Engineering Teams Partner closely with Product and Engineering to define: Sensing and integration architecture for new partner categories Security, compliance, and reliability requirements Future-proofing for additional use cases across the hardware roadmap Translate partner requirements into clear product direction and prioritization. Go-to-Market & Awareness Co-own the GTM strategy for hardware-enabled experiences with Commercial and Marketing leadership, accountable for partner launch outcomes, attach rates, and joint awareness metrics. Drive awareness with partners and members so each integration is recognized and valued, not just available. Position Oura’s hardware partnerships as a differentiated extension of our mission and member experience. Shape Hardware-Led Differentiation Partner with product, engineering, science, and market leaders on hardware-anchored propositions, movement, powering broader lifestyle capabilities (OEMs, NFC, BLE) Identify where partnerships deepen differentiation and reinforce Oura’s moat Strengthen Oura’s position as the health-sensing platform of choice Lead, Grow, and Own Outcomes Build and lead the Hardware Partnerships team from the ground up and scale the team as the portfolio matures. Navigate regulated and health-adjacent categories with legal, clinical, and regulatory partners.  Own targets for device-anchored partner launches, attach rates, and ecosystem revenue across priority ICPs.  Leadership Accountability Be accountable to Oura’s leadership team, including Product and Commercial leaders, for: Adoption and usage metrics Launch outcomes and overall experience quality Partner success Define and track KPIs that measure both near-term launch success and long-term portfolio value. We’d love to have you on the team if you have 10+ years in BD or partnerships roles at consumer hardware, IoT, automotive, or adjacent businesses,  ideally with deep, hands-on experience inside hardware-first companies. Proven track record negotiating and scaling complex hardware partnerships across technical, commercial, and GTM dimensions. Strong ability to operate as a builder and connector across Product, Engineering, Commercial, Legal, Finance, and Marketing. Strategic thinker who can also drive execution in ambiguous, 0→1 environments. Comfortable influencing senior leaders without direct authority, and operating at the pace of a fast-moving consumer hardware company. Genuine passion for building products that blend hardware, software, and member value into something better than the sum of its parts. Nice-to-haves Experience launching hardware integr