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Global Consumer Organization Senior Director, Brand Visual Identity

Sandisk · San Francisco Bay Area

📍 Milpitas, CA, usvia smartrecruitersPosted 2026-05-07
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Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape. Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality. Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward. The Global Sr. Director, Brand Visual Identity is the strategic leader responsible for defining, evolving, and governing Sandisk’s global brand visual identity across all consumer and corporate touchpoints. Reporting directly to the global Chief Consumer Officer, this executive ensures that Sandisk’s global visual brand expression consistently reflects its innovation leadership, technology heritage, and consumer‑centric purpose. This role leads a global team of visual design professionals and oversees the systems, standards, and creative frameworks that shape how Sandisk shows up across digital platforms, campaigns, retail environments, corporate communications, and high‑visibility global events. The global Sr. Director partners closely with global senior leaders across Product, Brand Marketing, e-Commerce, and Regional sales teams to ensure cohesive, premium, and future‑forward brand representation worldwide. ESSENTIAL DUTIES AND RESPONSIBILITIES: Brand Vision & Identity Leadership Define and evolve Sandisk’s global brand visual identity and brand architecture. Develop scalable and consumer centric design systems and visual frameworks that guide all brand expression. Serve as the senior authority on visual identity, ensuring consistency and creative excellence across regions and channels including all Consumer and Corporate events. Creative Strategy & Governance Establish and maintain global brand guidelines, governance processes, and quality standards. Review and approve high‑impact creative work to ensure alignment with brand strategy and identity systems. Protect brand integrity through disciplined oversight of visual standards and usage. Cross‑Functional & Executive Partnership Collaborate with senior leaders across Product, Brand Marketing, Sales, and Regional teams to align visual identity with business strategy. Shape visual storytelling for major corporate initiatives, executive communications, and global brand moments. Direct brand expression for high‑visibility corporate and customer events such as CES, FMS, and Supplier Summits. Global Team & Agency Leadership Lead and mentor a global team of brand and design professionals, fostering a culture of innovation and excellence. Manage relationships with external creative agencies and partners, ensuring alignment to brand strategy and standards. Oversee budgets and resources supporting global brand identity initiatives. Enterprise Impact Strengthen brand equity, recognition, and consumer engagement through cohesive visual identity. Improve marketing efficiency and creative effectiveness through standardized global design systems. Mitigate reputational risk through strong governance and consistent brand representation. Critical Success Factors Creative Vision & Strategic Acumen -  Ability to translate brand purpose and business strategy into distinctive, compelling visual identity. Design Systems Mastery -  Expertise in building and governing global design systems that scale across markets, channels, and product categories. Global Brand Stewardship -  Experience managing brand expression across diverse regions, cultural contexts, and media ecosystems. Cross‑Functional Influence -  Strong ability to collaborate with and influence senior leaders across marketing, product, and commercial functions. Innovation & Trend Awareness -  Forward‑looking mindset that embraces emerging design trends, digital tools, and experiential formats. Leadership & Team Development -  Proven ability to inspire, mentor, and elevate global creative teams and agency partners. Executive Stakeholder Management -  Demonstrated ability to influence and partner effectively across senior leaders, including the Executive Leadership Team (ELT), aligning stakeholders, navigating ambiguity, and driving outcomes at the enterprise level. REQUIRED: 12–15+ years of experience in consumer brand design, visual identity, or creative leadership roles within global consumer brands or top‑tier creative agencies. Demonstrated success developing and scaling global consumer visual identity systems for consumer goods or consumer technology products. Strong portfolio showcasing world‑class brand identity work and leadership of large‑scale brand initiatives. Experience leading global teams and managing external creative partners. SKILLS: Exceptional communication, storytelling, and executive‑level presentation skills. Ability to balance visionary thinking with disciplined governance and operational clarity. Bachelor’s degree in Design or related field from a leading design; advanced degree preferred. Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (includin

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