Web Marketing Program Manager (Contract)

About Sia Experience-Marketing Advisory   Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory   Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.  As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.  Employment Type:  W2 only Compensation:  $70-75 hour Duration:  Full-time (40 hours/week) through December 31, 2026 Schedule:  Monday–Friday, 9:00 AM–5:00 PM EST Office: Hyrbid Location: Bay Area About the Role  As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives.  Impact  By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized—ultimately driving stronger customer experiences and business outcomes.  Key Responsibilities  Program Management & Delivery  Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website  Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans  Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives  Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs  Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction  Identify risks, dependencies, and blockers early and proactively drive resolution  Strategic Problem Solving & Optimization  Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity  Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions  Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments  Drive process improvements that improve scalability, execution quality, and stakeholder experience  Apply web best practices and strategic thinking to both new initiatives and existing site experiences  Establish and refine operational processes, documentation, and governance frameworks that support a growing web program  Web Strategy & Planning  Translate marketing and business objectives into actionable web recommendations and project plans  Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health  Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary  Ensure web initiatives support broader marketing goals and customer journey objectives  Partner with stakeholders to define success metrics and measurement approaches for key initiatives  Stakeholder Management & Communication  Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle  Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly  Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate  Lead recurring project communications, stakeholder reviews, and status updates  Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives  Analytics & Performance  Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities  Monitor key performance indicators and identify trends, risks, and areas for improvement  Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews  Communicate performance outcomes, insights, and recommendations to stakeholders and leadership  Translate performance data into actionable next steps and roadmap opportunities  What Success Looks Like  Projects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversight  Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity  Web initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic value  Opportunities for optimization and improvement are proactively identified and acted upon Cross-functional teams remain informed, aligned, and accountable throughout the project lifecycle  Risks, blockers, and dependencies are surfaced early and managed effectively  Web recommendations are grounded in data, business objectives, and industry best practices  Operational processes become more scalable, efficient, and effective over time  Site performance, user experience, and overall program health continuously improve through proactive