Web Marketing Manager (Contract)

About Sia Experience-Marketing Advisory   Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory   Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.  As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.  It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.  Employment Type:  W2 only Compensation:  $70-75 hour Duration:  Full-time (40 hours/week) through December 31, 2026 Schedule:  Monday–Friday, 9:00 AM–5:00 PM EST Office: Hyrbid Location: NYC, LA, or Bay Area Impact   This role sits at the intersection of web, marketing, and execution. You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables.  Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and execute directly within the CMS. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement while keeping work organized, prioritized, and moving.  Key Responsibilities  Web Marketing & Execution  Execute directly within CMS to update, build, and maintain web pages and content   Translate marketing initiatives into effective web experiences (landing pages, campaign pages, etc.)   Support decisions around site structure, content types, and user journeys (e.g., landing page strategy, SEO considerations, content formats)   Ensure web experiences align to broader campaign and product launch goals   Go-to-Market Support  Support product and campaign launches through targeted tasks (research, audits, recommendations, execution)   Conduct analysis on customer journeys, competitive landscape, and SEO opportunities   Contribute to shaping how web fits into the full marketing funnel   Project Management & Prioritization  Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency   Triage and prioritize work effectively, making informed tradeoffs when needed   Maintain organization across tasks, timelines, and deliverables   Communicate progress clearly and proactively   Analytics & Optimization  Use data to validate decisions and inform recommendations   Analyze site performance metrics (e.g., engagement, conversion, traffic behavior)   Contribute to reporting and dashboards to track performance and impact   Stakeholder Collaboration  Partner closely with the client, maintaining strong alignment and communication   Check in proactively on direction and approach rather than working in isolation   Navigate different personalities and working styles with strong emotional intelligence   Read the room and adapt communication and execution style accordingly   What Success Looks Like   Web work is executed accurately, efficiently, and with strong attention to detail   You demonstrate a clear understanding of how web supports marketing and product launches   Requests are properly prioritized, with urgency and impact balanced effectively   You take initiative while staying aligned — proactively checking direction and avoiding missteps   The client trusts your judgment and sees you as a reliable, thoughtful partner   Web recommendations are grounded in both marketing strategy and performance data  You operate independently within your scope, without needing excessive direction   Work is organized, timelines are managed, and nothing falls through the cracks   You contribute to smarter decisions around site experience, structure, and measurement  Required: 4–7 years of experience in web marketing, digital marketing, or closely related roles (e.g., web strategist, web marketing manager, digital experience, marketing operations)  Proven experience working hands-on within a CMS (e.g., updating pages, managing content, making live changes) — not just overseeing web work   Experience supporting marketing or product launches, contributing to web strategy and execution (not necessarily owning full programs end-to-end)   Strong understanding of how web fits into the full marketing funnel (acquisition, engagement, conversion), including:   Landing page strategy   SEO fundamentals   Content structure and user journeys   Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics (e.g., traffic, engagement, conversion behavior)   Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities   Experience working cross-functionally with marketing, product, or creative teams   Ability to operate with autonomy within a defined scope, while proactively aligning with stakeholders  Bachelor's Degree Preferred: Familiarity wit