Sr. Specialist, Marketing Technology

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. We are seeking an experienced and strategic Sr. Specialist, Marketing Technology  to join our Global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations.  The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem.  This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale.  Key Responsibilities:  Platform Administration and Optimization  Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance  Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP  Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences  Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)  Data Strategy and Integrations  Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms  Enforce data quality standards, identity resolution, and consent management within AEP  Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations  Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack  Campaign Execution and Digital Marketing  Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media  Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency  Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing  Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization  Governance, Compliance, and Operations  Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations  Produce and maintain platform documentation, operational runbooks, and change management processes  Develop and manage subscription and consent programs across all marketing channels and platforms  Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem  5 to 8 years of progressive experience in marketing technology or marketing operations  Working knowledge of AJO journey design, channel configuration, and campaign management  Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems  Familiarity with AEM content management, component authoring, and DAM workflows  Proven expertise in Marketo Engage administration across the full platform capability set  CRM integration experience   Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation Demonstrated track record implementing data governance and regulatory compliance programs  Technical Skills  Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting  RESTful API integrations and webhook configuration  AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more  SQL or equivalent query language for data analysis and validation (must have) HTML and CSS for email template and landing page development  JavaScript for tracking, form behavior, and API-based integrations  Working knowledge of AI and automation tools applied to marketing workflows  Preferred Education and Certifications Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience    Marketo Certified Solutions Architect  |  Adobe AEP, AJO, or AEM Certifications  |  ITIL or Agile/Scrum certification  Beyond technical qualifications, the ideal candidate will demonstrate the following competencies:  Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes  Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders  Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency  Customer-focused approach to journey design, prioritizing relevance, timing, and privacy across all touchpoints  Actively leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at scale  Collaborative partner who thrives in