General Manager – San Diego Harley-Davidson
Sonic Automotive · San Diego, CA
📍 San Diego, CA, us💰 $200,000via smartrecruitersPosted 2026-04-20
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San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
San Diego Harley-Davidson is hiring a General Manager to join our great team.
We are looking for someone who will:
Oversee all dealership operational activities to ensure that they are performed efficiently
Steer and manage the sales operation of new and pre-owned units
Guide and develop your sales team by using your leadership skills and sales expertise
Use your management skills to forecast and create sales, service, and parts objectives and goals
Motivate your team to meet and exceed sales goals using open communication
Develop your sales team by using your leadership skills to offer new and different sales techniques
Communicate openly and consistently with your team and assess their needs
Model superior customer service behavior and provide a world-class customer experience
3-5 years of experience within a motor vehicle or powersports dealership as General Manager or General Sales Manager
Thorough knowledge of and experience with the sales of powersports
Proven track record of success managing teams
Excellent leadership and managerial skills
Knowledge and desire to develop a sales and service team
Exceptional face-to-face communication skills, focused on a high standard of customer service
Organized with superior time management skills and attention to detail
Salary: $200,000+ / year (based on performance)
Perks & Benefits:
Medical, Dental & Vision Insurance
401(k) with Company Match
Paid Time Off, Increases with Tenure
Closed on Thanksgiving & Christmas
Employee Pricing on Vehicles, Parts & Service
Free & Discounted Gym Memberships
Travel Discounts on Hotels, Flights & Rentals
OEM Certification & Paid Manufacturer Training Opportunities
Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.
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