Manager, V1 Community Marketing

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Vuori is seeking a dynamic and strategic leader to oversee and drive the success of Vuori’s V1 Community Program. The V1 Community Marketing Manager will be responsible for the development, execution and evolution of the program with a strong focus on program management, community engagement initiatives, V1 Leader growth, and marketing of program.   What you'll get to do: Lead the strategy and execution of the V1 Community Program, including applications, renewals, benefits, product strategy, and community experiences that deepen brand connection  Own the end‑to‑end go‑to‑market planning and lifecycle of the V1 Community Program, aligned with brand storytelling, retail priorities, and marketing objectives  Oversee program operations and governance, including eligibility, discounting, category management, policies, and member communications  Develop and execute annual, quarterly, and monthly plans that drive community engagement, retail traffic, and sustainable program growth  Lead the V1 Leader program, including growth strategy, criteria, contracts, product seeding, performance tracking, and deliverables  Build and nurture meaningful relationships with local fitness communities and key partners to activate Vuori’s presence through gifting, events, and in‑store experiences  Drive continuous program innovation through cross‑functional collaboration, ensuring alignment with brand, retail, and business strategies  Leverage data, analytics, and consumer insights to measure performance, uncover opportunities, and share learnings with leadership  Lead internal and external communications, including email marketing strategy, editorial planning, and creative brief development  Manage, mentor, and grow the V1 Community team and V1 Leaders cohort, overseeing events, activations, and day‑to‑day execution  Who you are: Bachelor’s degree or equivalent years of experience preferred  Experience working across a variety of teams, including creative, retail, social, influencer, PR, customer service, tech, and legal  6+ years of experience in brand marketing, marketing analytics, community, and/or events  3+ years of experience leading ambassador or influencer relationships    Experience leading and managing a team.  Proactive leader with the ability to juggle multiple programs and projects at once   Must enjoy working out and taking group fitness classes   Experience leading a discount, ambassador, or pro-deal program for a brand a plus  Experience with project management tools like Asana  Excellent communication skills—both written and verbal     Self-starter with the ability to work independently  Passion for cultivating a community of like-minded individuals  Values building authentic relationships  Athletic retail, fitness, or health and wellness industry experience a plus    Our investment in you: At Vuori, we’re proud to offer the following to our employees:  Health Insurance  Savings and Retirement Plan   Employee Assistance Program  Generous Vuori Discount & Industry Perks  Paid Time Off   Wellness & Fitness benefits   The salary range for this role is $100,900 per year - $129,780 per year. This role is bonus eligible.  Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.   All your information will be kept confidential according to EEO guidelines.