Marketing & Digital Strategy Manager

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice ®  has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice ®  to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges ®  loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit  www.choicehotels.com .  The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit. Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson. The always stunning Radisson Blu Aqua Chicago is looking for their next Marketing & Digital Strategy Manager In this role, you will be responsible for the creation, development, generation and execution of marketing materials for Radisson Blu Aqua Chicago . The specialist, along with the Sales Leaders, will manage the hotels digital presence including but not limited to all forms of social media, email marketing, digital communications, online reputation management and public relations for both the hotel and onsite restaurant. Benefits When You Make It Your Choice: Employee discounts on thousands of hotels Full benefits package to our full-time employees, including health, dental, vision, short & long term disability, auto insurance, and more Employee Assistance Program Employer paid Accident insurance and HSA contribution 401(k) Retirement Plan Salary Range: $75,000 - $80,000 Annual Key Responsibilities Maintains hotel graphics, photos, logos, and other intellectual property Manage and maintain all hotel graphics, photos, logos, intellectual property Provide direction to managers on where to find these resources and how to use them appropriately, as well as handle client requests for these resources. Execute Radisson Blu’s graphic/advertising standards and brand positioning across all graphics and communications at the hotel no matter who is using them or where they are being used - to ensure that the hotel is being represented properly and consistently Work with Corporate Director of eCommerce to ensure the hotel is following all brand standards and meeting established KPI targets for channel strategies and tactics Plans campaign strategies and tactics closely with the Sales Leaders Monitor and manage daily media optimization and recommendations Leverage data-driven insights to inform planning and optimization for future media and ongoing content strategies Partner with Social Media and other digital marketing vendors to test and analyze advertising and awareness campaigns and performance metrics, using internal social analytics and measurements tools to optimize performance and meet business objectives. Coordinate with the Central Director of eCommerce to assess priority projects that impact digital booking performance Maintains Marketing Material Update and maintain inventory of sales kits, brochures, facility guides, hotel color level maps, fold out check-in maps, and other printed materials – ensure any needed edits/updates are made prior to reorder Act as gatekeeper to marketing material and update Director of Sales and Marketing on where materials are being used and ensure the materials are being used appropriately. Create and maintain project schedule for hotel marketing initiatives to coincide with annual budget and quarterly performance goals Marketing – General Hotel Coordinate the design and production of graphics and collateral from beginning to end – provide direction, edits or write out concept, review rounds of proofs, and coordinate printing and installation Generate all “one-off” marketing pieces; customized PDF/flyers In-house Hotel Channel - Manage and maintain the promo channel; consistently update Work with the Director of Sales and Marketing and Central Director of eCommerce on marketing projects Assist with the budgeting for Marketing  Assist entire business team and all hotel outlets with creative projects, ideas, presentations, and other Marketing-related needs  Promotional Opportunities – Hotel Review incoming advertising, promotional, and sponsorship opportunities – discuss with Director of Sales and Marketing Proactively search out promotional opportunities with local attractions; maintain relationships with industry partners (Arts Councils, City Governments, Tourist Attractions etc.) Proactively search and coordinate partnerships with other businesses/attractions in the city when arise; Seek partnerships to maximize hotel awareness and reach. Promotional Opportunities – Groups Manage Custom Keycards – inquiries, negotiations, quote & ordering, artwork proofing, securing/processing payment, label individual sleeves when arrive and coordinate front desk distribution Review any client proposed promotional opportunities outside of what the hotel offers and determine feasibility and pricing Print/Electronic Advertising Assist in development of all print and digital advertising/artwork production Photography Coordinate and execute hotel photo shoots and filming – photographer selection, pre-planning, setting rooms, execution, follow-up proofing, etc. With DOSM - Evaluate and approve or deny any outside filming or photography in hotel, get appropriate agreements signed if approved, communicate media on property and approved filming to pertinent individuals, prepare for and monit