Marketing Automation Manager

Make an impact at NTT Global Data Centers Join NTT Global Data Centers and be part of a team that drives innovation and sustainability in the digital world. With over 150 data centers across more than 20 countries globally, we offer unparalleled opportunities to work on cutting-edge technology and transformative projects. Experience a collaborative, innovative, and inclusive workplace where your ideas are valued, and your growth is supported. Your role at a glance At NTT Global Data Centers, we are seeking a strategic and results-driven Marketing Automation Manager (Eloqua) to evolve and scale this critical component of our global marketing engine. Operating within a highly matrixed, global B2B environment, this role will lead the design, architecture, and execution of scalable marketing automation programs that support long, complex sales cycles and enterprise buying groups. As part of the Integrated Marketing team, you will serve as the primary architect and subject matter expert for Eloqua, working in close partnership with Salesforce platforms, central MarTech, and Integrated Marketing to deliver data-driven, customer-centric lifecycle programs that drive client and prospect engagement and revenue impact. This role blends strategic program design, hands-on execution, and operational excellence, while remaining a specialized marketing automation function—not full ownership of the MarTech stack. What we are looking for KEY RESPONSIBILITIES Marketing Automation Strategy & Lifecycle Management Own and evolve the marketing automation strategy aligned with Global Data Centers business objectives and pipeline growth targets Design and implement multi-channel lifecycle programs, including lead nurturing, onboarding, retention, and re-engagement Develop scalable frameworks to support enterprise B2B buyer journeys and long sales cycles Partner with demand generation, content, and digital teams to deliver coordinated, high-impact campaigns Eloqua Platform Ownership & Execution Own, maintain, and scale the Eloqua platform to support global marketing initiatives Design and implement campaign templates, program architectures, and automation workflows Lead execution and optimization of automated campaigns across email, web, and integrated channels Drive A/B testing, personalization strategies, and continuous optimization Salesforce-Centric Architecture & Integration Architect solutions with Salesforce as a core dependency, ensuring seamless integration between systems Align lead lifecycle, scoring, routing, and data models across Eloqua and Salesforce Ensure accurate campaign attribution, funnel visibility, and pipeline reporting Translate business requirements into scalable technical solutions across both platforms Data, Governance & Operational Excellence Establish and maintain data governance standards, ensuring high data quality and GDPR compliance Define and implement segmentation, lead scoring, and client and prospect engagement strategies Build and maintain clear documentation, playbooks, and operational processes to support global consistency Troubleshoot system and campaign issues to ensure reliable execution Global Scale Map and harmonize data schemas, campaign structures, and processes across regions and business units Enable scalable solutions that support a globally distributed marketing organization AI & Innovation Enablement Identify opportunities to leverage AI-driven capabilities to improve segmentation, targeting, and operational efficiency Help build clean, structured data foundations to support future AI and advanced analytics use cases Evaluate and recommend enhancements and integrations to enhance Eloqua and other connect platforms Cross-Functional Collaboration & Leadership Act as the subject matter expert for marketing automation within GDC Support cross-department marketing campaigns at both a global and regional (or country) level Serve as a bridge between technical systems and business strategy KNOWLEDGE & ATTRIBUTES Strategic mindset with the ability to translate business goals into scalable automation programs Strong stakeholder management and cross-functional collaboration skills A data-driven approach to decision-making and optimization Passion for innovation in marketing technology, AI, and customer experience Ability to operate both strategically and hands-on in a fast-paced, global environment ACADEMIC QUALIFICATIONS & CERTIFICATIONS Bachelor’s degree in Marketing, Business, Communications, or related field 5–8+ years of experience in marketing automation, marketing operations, or campaign management Certifications in Eloqua or related platforms are a plus REQUIRED EXPERIENCE Proven hands-on experience managing enterprise-scale Eloqua instances or comparable enterprise platform Strong expertise in Salesforce, including data models, lead lifecycle management, and integrations Demonstrated ability to design and execute complex lifecycle and lead nurturing programs Strong analytical skills with experience in reporting, attribution, and performance optimization Solid understanding of data privacy regulations (e.g., GDPR) Experience in B2B enterprise environments, ideally within technology, infrastructure, or data center industries Familiarity with account-based marketing (ABM) strategies and tools Experience supporting system integrations and data migrations Exposure to broader Oracle Marketing Cloud ecosystem or enterprise MarTech tools Experience working in a global, matrixed organization PHYSICAL REQUIREMENTS Remain stationary for long periods of time. Operate computer, peripherals, and other office equipment. Perform work during US business hours and global time zones. Work conditions & other requirements WORK CONDITIONS & OTHER REQUIREMENTS Travel required 10% of time. Perform work from a remote location with stable internet connection. Compensation Pay Range "This is a remote positi