Integrated Senior Strategist, Business Solutions

Job Description Job Description Who We Are     Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are   headquartered   in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,  AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.      Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.      Job Summary   The   Integrated   Sr.   Strategist   i s responsible for   the fluidity and efficient execution of all account maintenance tasks in coordination with the   Supervisor , ensuring that all campaign and administrative items are communicated to the   appropriate teams   and partner agencies   in a timely manner .   The Integrated   Sr.   Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.   They oversee delivery of campaign materials, such as media authorizations,   insertion orders,   schedule   or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, the y   participate   in brainstorming sessions, status   meetings   and client plan presentations. The   Integrated   Sr.   Strategist also aids in the development of plan recommendation decks,   utilizing   their knowledge of client’s business   objectives , competitive   landscape   and marketplace analysis to inform sound strategy and recommendation.     The Integrated   Sr.   Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work   independently   and demonstrate initiative.   The   will   own the day -to-day   logistics   in the planning,   implementing   and   maintaining   of digital media campaigns, in addition to   participation   in developing the broader multi-channel strategy.   Main Duties and Responsibilities   3 0 % - Strategic Planning    20% - Client Relations   2 5% - Stewardship   2 5 % - Media Activation   Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly .    Employs Horizon’s suite of planning,   evaluation   and buying tools ( i.e.   Nielsen,   Comscore , eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan   development   and reporting   Provides critical thinking and analysis to draw conclusions and construe actionable implications   Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and   recommendations    Effectively manage all daily tasks as well as guide development and education of   junior members of the team   Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting   appropriate management   to any problems or delays    Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and   recommendations    Build and foster open communication with clients and media partners, serving as a key HMI contact   Media Activation   Participates and leads team brainstorms to kick off plan and consideration set development for   all channels    M onitors trends, tools,   opportunities   and applications   in the   media   landscape , and appropriately   appl ies   that knowledge   Investigates cross-channel opportunities   Creates and presents media specific documents such as RFPs, media plans,   objectives   and strategies decks, and other related functions   Coordinates review of RFP submissions for maximized social media integrations.   Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations   Campaign execution & management:   Traffic plan assets such as creative and required tracking tags   Set up 3rd party   ad   server/tracker   system:   follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency   Executes Quality Assurance (QA) of tracking functionality and creative units to   identify   and solve any issues   Creates campaign post launch information such as screenshots,   links   and placement information to   demonstrate   proof of placement for clients    Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary   Generates insertion orders within internal systems tool to reserve advertising space and   is responsible for   accuracy of plan details and confirmation of delivery ensuring proper protocol   Maintains plan records, insertion orders, contact lists, spec   documents   and TI   sheets   etc.   Monitors,   manages   and   optimizes   self-service paid social activation across Facebook,   Twitter   and other relevant social environ