Senior Associate, Marketing Data Product Owner

Become a part of our caring community   As a Senior Marketing Data Product Owner, you’ll support the development and optimization of marketing data products that enable marketing teams to deliver personalized, effective campaigns across Humana's lines of business. You’ll help translate business needs into product features and user stories to ensure data solutions are scalable and impactful. This role is ideal for someone who enjoys working at the intersection of data, technology, and marketing strategy. The ideal candidate will have 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment. Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered. Role Responsibilities   You’ll manage the lifecycle of data products that support  marketing initiatives , customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction .   Key responsibilities include:   Define and Prioritize Product Requirements   Collaborate with stakeholders to gather requirements and define product features.   Translate  strategies , campaign needs, and lifecycle touchpoints into clear, actionable product requirements.   Ensure requirements support segmentation, targeting, measurement, and growth across all channels.   Own the Product Roadmap and Backlog   Develop and maintain a strategic roadmap related to operational and regulatory requirements , customer acquisition, member identification and profile management, and patient onboarding , engagement, retention, and satisfaction .  Manage and prioritize the product backlog to align with evolving business goals and operational excellence.   Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams.   Lead Agile Delivery and Execution   Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement .   Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones.   Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria.   Collaborate Across Functions   Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions.   Work with upstream systems and vendors to ensure product requirements are represented during modernization efforts.   Collaborate closely with testing and development teams to confirm that features are tested appropriately and quality standards are met before release.   Monitor Product Performance   Track usage, adoption, and performance metrics to identify areas for improvement and optimization.   Act as the first line of defense for operational issues related to Marketing Data Products .   Governance and Financial Stewardship   Manage Lean business cases and IT proformas, including Total Cost of Ownership (TCO) and value realization for data products.   Ensure consistency and accuracy in IT tools and reporting systems to support transparency and accountability.   Ensure solutions comply with relevant regulatory and legal standards.   Documentation and Enablement   Create and maintain comprehensive documentation including product features, user stories, workflows, and user guides to support internal enablement and stakeholder alignment.   Use your skills to make an impact   Required:   Bachelor’s degree in Business , Marketing, Computer Science, Data Analytics, or a related field . Or, 8 years of related experience without a degree.    3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.   Proven experience working in Agile frameworks (e.g., Scrum, SAFe ), including writing user stories,  sprint planning, backlog refinement , and PI planning.   Demonstrated ability to translate business strategies into technical requirements ,  product features , user stories, and test cases .   Experience managing product roadmaps , backlogs, and velocity tracking.   Familiarity with data platforms, analytics tools , and marketing automation systems.   Excellent communication and collaboration skills , with the ability to work cross-functionally across engineering, analytics, and business teams.   Strong problem-solving skills and ability to act as a first responder for operational issues.   Working knowledge of SQL , with the ability to write and modify queries to support data validation, product performance analysis, and collaboration with analytics teams.   Preferred:   Master’s degree in a relevant field or MBA with a focus on marketing or technology.   Strong understanding of marketing data ecosystems , including segmentation, targeting, and campaign measurement.   Experience with Lean business case development and managing Total Cost of Ownership (TCO) for data products.   Prior experience working with enterprise-level marketing IT systems and vendor-managed solutions.   Knowledge of customer lifecycle management and growth strategies across acquisition, onboarding, engagement, and retention.   Familiarity with JIRA, Confluence , Azure Dev Ops , or similar Agile project management tools.   Experience in modernizing legacy systems or integrating upstream data sources into scalable platforms.   Experience with data user story accept ance testing and post-production validation.   Experience with Data Bricks   Certification in Agile Product Ownership (e.g., CSPO, SAFe POPM) or related disciplines.   Experience with heal