Integrated Marketing Communications Manager

Career-defining. Life-changing.  At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career About This Role: Role Summary   The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes.   This role serves as the central leader for integrated marketing communications—defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs.   The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment.   Key Responsibilities   Strategic Ownership & Business Impact   Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets   Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration   Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans   Brand & Messaging Leadership   Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints   Define messaging architecture and enforce standards across campaigns, content, and channels   Serve as the primary authority on brand integrity and positioning within the U.S. market   Integrated Campaign Leadership   Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement   Ensure campaigns are insight-driven, performance-oriented, and optimized across channels   Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI   Product Launch Excellence   Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness   Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution   Establish scalable launch frameworks and best practices   Enterprise Alignment & Influence   Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives   Influence senior stakeholders and drive alignment across functions without direct authority   Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence   Channel Strategy & Optimization   Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals   Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions   Operational Excellence & Transformation   Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements   Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts   Agency & Vendor Leadership   Own agency relationships, including scope definition, performance management, and output quality   Ensure agencies deliver against strategic objectives, timelines, and budget expectations   Compliance & Risk Management   Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements   Proactively identify and mitigate compliance risks while maintaining speed and quality of execution   Qualifications   Required   Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field   7+ years of experience in marketing communications within medical   device , diagnostics, digital health, or pharmaceutical industries   Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes   Experience operating in highly regulated environments   Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels   Strong strategic thinking, executive communication, and project leadership skills   Experience managing agencies and external partners   Willingness to travel up to 30%   Preferred   Advanced degree (e.g., MBA)   Experience in cardiology or cardiovascular-related healthcare sectors   Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations   Success Profile   Operates as a strategic leader with strong business acumen and ownership mindset   Drives outcomes, not just activity   Navigates complexity and ambiguity with clarity and structure   Influences without authority and builds strong cross-functional alignment   Balances strategic thinking with executional excellence   Impact   This role is critical to strengthening iRhythm’s market position in the U.S., accelerating product adoption, and ensuring a consistent, differentiated brand presen