Senior Product Marketing Manager - Monarch

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Santa Clara, California, United States of America Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.   Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.   Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech   We are searching for the best talent for a Senior Product Marketing Manager for the MONARCH Platform, a robotic-assisted platform for bronchoscopy. This position is located in Santa Clara, CA.   Purpose:  The Senior Product Marketing Manager will be responsible for shaping the future of the MONARCH Platform by driving strategic initiatives, uncovering market opportunities, and delivering innovative solutions. This role requires expertise in market research and analysis, product definition and strategy, as well as product launch and management to ensure sustained growth. It combines strategy, innovation, and leadership to make a significant impact.   You will be responsible for:   Reporting directly to the MONARCH Strategy & Marketing Director, the ideal candidate will have a deep understanding of the MedTech industry, particularly in capital equipment. They will also possess a proven track record in upstream marketing, developing and implementing strategies that drive product adoption, revenue growth, and market positioning through compelling messaging, effective go-to-market plans, and cross-functional collaboration.   Major Duties and Responsibilities Include, but Are Not Limited To: Market Research, Analysis & Insights Develop a deep understanding of the market landscape, competitive offerings, and opportunities for growth by working closely with competitive intelligence and strategic insights teams. Monitor and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations for improvement. Product Development & Planning Collaborate with cross-functional teams to support creation of target product profiles, value propositions, prioritize initiatives, and advance projects through the pipeline. Contribute to the long-term strategic planning of the product portfolio by identifying opportunities, enhancements, or expansions based on market insights and technological advancements. Product marketing Strategy & Execution Lead the development and execution of product marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Define market segments, develop positioning, and create compelling messaging to establish a foundation for effective communication plans. Ensure all marketing activities comply with industry regulations and standards, particularly in a highly regulated environment like healthcare. Go-to-Market Strategy & Implementation Partner with stakeholders across the organization to successfully lead launch excellence efforts for robotic and navigation products. Develop global pricing guidelines, evidence generation plans, and collateral for the core product launch kit to ensure successful product introduction and market penetration. Cross-Functional Collaboration & Alignment Foster collaboration with cross-functional teams, including R&D, Supply Chain, Regulatory, Clinical, Medical, Labeling/Packaging, and Business Development, to align the product roadmap and development with marketing needs and regulatory requirements. Facilitate communication between teams to ensure a cohesive approach to product marketing. KOL Engagement Establish strong relationships with key customers, healthcare professionals, and industry stakeholders to gain insights and feedback on product performance and market needs. Organize and participate in select conferences and customer events. Qualifications/Requirements: A Bachelor’s Degree is required for this role is required An MBA or advanced degree is strongly preferred to provide a strong foundation in business acumen and strategic thinking. A minimum of 8+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, sales, strategy, or product development is required. Prior Marketing experience in the medical device industry is required. Previous experience with healthcare/medical capital equipment marketing is required. Prior experience with or expertise in navigation and/or robotics technologies is preferred. Comprehensive knowledge of lung cancer diagnosis and treatment, particularly in bronchoscopy, is highly desirable. Comp