Marketing Executive / Senior Executive (Shaw Tower)

Lendlease is Australia’s leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.   Lendlease Singapore is currently seeking   a highly motivated and hands-on Marketing Execu ti ve / Senior Executive to support the launch and ongoin g marketing efforts of a new mixed-use development   comprising   of retail and office components .   This role will be instrumental in driving awareness, brand engagement, and revenue-generating initiatives – including Casual Mall Leasing (CML), partne rships, events, and activations.   An award-winning Grade A commercial development at 100 Beach Road, the new Shaw Tower sets the bar for sustainable offices with future-ready designs, progressive workplace amenities, innovative technology and best-in-class resilient digital infrastructure to enhance health and human experience. Responsibilities: 1. Marketing Planning and Execution   Support the development and roll-out integrated marketing campaigns to drive footfall, engagement, and tenant visibility .     Supervise and coordinate marketing activities,   policies   and programs in   alignment   with   corporate   objectives   to support   sales , revenue growth,   and   adherence to industry   best practice s   and   relevant   legislation .     Plan and   execute   marketing and   advertising campaigns , including   promotional activities .   Track   and   evaluat e   campaign   performance against   defined KPIs .   Conduct and   c oordinate   market research and analysis   to generate actionable insights .     Drive   tenant   participation in   marketing programs   th rough consistent engagement and communication .    Oversee   marketing communication   across all channels   within the assigned scope.    Work closely   with   a dvertising   a gencies ,   creative studios , media   owners   and   production vendors to manage   end -to-end campaign execution, including ATL/BTL materials, digital platforms, and onsite branding – ensuring creative quality and cost efficiency.    Cultivate   strong relations hips   with tenants,   pop-up   vendors, sponsors ,   and   brand   partners through regular business reviews and presentation of partnership opportunities.    Ensur ing   seamless execution of   marketing activities , including   events , seasonal promotions, and tactical campaigns.     Manage external   vendors,   agencies,   and    suppliers   to   deliver high-quality work aligned with brand and operational standards.     Negotiating/securing promotional tie-ups and sponsorship with tenants and   external partners. 2. Brand & Communications Ensure   consistent application of brand guidelines across all customer touchpoints -   digital, print, signage, and on-ground communications.     Plan and m anage   targeted   brand campaigns,   events   and   product launches   that amplify visibility, deepen community   engagement, and drive   positive   media   coverage .     Work closely with internal   team members including centre management team, customer service   desk   and facilities teams   to provide   timely   updates on all marketing activities.    Drafting of press releases , media statements for public communications and PR en gagement.   3. Budget and Administration   Prepare monthly marketing   report s, including   Asset Review Reports,   marketing   income   and expense budgets .     Support   the   tracking   and management of the   overall   marketing   budget, ensure that expenses are kept within approved budget and income   forecasts are met.   4. Causal Mall Leasing   (CML)   Revenue Generation   &   Activations Take ownership of CML   revenue   targets   and drive short term space activations to meet income goal.    Develop and implement   a   calendar   of short-term leasing opportunities (e.g. pop-ups, atrium events, brand showcases)   that support both revenue generation and shopper s’   engagement.    Manage day-to-day CML activities including inqui ry handling, proposal development , rate negotiation, space planning, and operational coordination.   Work closely with Operations, and Finance teams to ensure c ompliance, and   timely   contract and billing processes.   Build and   maintain   a strong network of short-term vendors, seasonal brands, and event partners.     Benefits of working at Lendlease:  Permanent position 20 days annual leave per year plus 3 days of wellbeing leave  Medical, Dental and Inpatient coverage for self and dependant.  Access to online wellbeing and mental health platform    Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success. If you feel this position is suited to your skills, experience, and career aspirations, please apply on the link. To find out more about us and to explore all other opportunities visit www.lendlease.com/careers. L endlease is committed to being a diverse and inclusive employer of choice by engaging, enabling and empowering our people. All qualified applicants will receive consideration for employment and we are happy to consider flexible working arrangements. Inclusion sets us all up for success and we particularly encourage applications from currently under-represented groups in our industry including those who self-identify as women, black, Asian, minority ethnic, lesbian, gay, bisexual, transgender and/ or disabled.