Growth Manager, Perceptive eClinical

We’re on a mission to change the future of clinical research. At Perceptive, we help the biopharmaceutical industry bring medical treatments to the market, faster. Our mission is to change the world but to do this, we need people like you. What can we offer you? Apart from job satisfaction, we can offer you: YOURSELF • 25 days’ holiday (with the option to buy more) HEALTH • Health Cash Plan • Optional private health, dental insurance, and health screens • Cycle to work scheme WEALTH • Generous pension scheme with up to 10% employer contribution • Life assurance • Season ticket loan About the role The Growth Manager will lead the transformation of our marketing function into a data driven, AI-enabled pipeline generation engine. Working on a hybrid basis from offices in central London and reporting to the Senior Director of Business Strategy & Growth, your focus will be on building and scaling a lead generation and demand infrastructure which fuels our commercial growth and supports our ambitious revenue objectives. Combining Demand Generation and Marketing Operations ownership, this is a high impact role at the intersection of marketing, sales, data and strategy, with accountability for end-to-end performance. Key Responsibilities Build and Scale the Growth Engine Design and execute a B2B, ICP‑driven lead generation strategy fully aligned with sales priorities and business objectives. Build and scale a, multi‑channel go‑to‑market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support new product launches, major releases, and strategic partnerships. Own full funnel performance, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment Co‑create sales enablement assets, campaign narratives and competitive positioning materials, to improve win rates and accelerate deal velocity. Support priority deals and Key Accounts through targeted messaging, competitive differentiation, and partner‑led campaigns. Own the CRM & Marketing Infrastructure Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence. Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting. Establish best practices for funnel transparency, CRM hygiene, and marketing automation. Build and maintain dashboards and reporting frameworks that provide clear, real‑time visibility of pipeline performance and inform strategic decision‑making. Remain hands-on in CRM development, balancing build execution with strategic input. Drive adoption of AI & Marketing Automation Leverage AI applications (e.g., Claude, Copilot, and other generative and automation tools) to scale content generation, outreach, targeting, and personalisation. Implement intelligent automation across the marketing and sales to improve efficiency and enhance campaign performance. Experiment with emerging AI‑enabled tools and workflows, adopting a test‑and‑learn mindset to stay ahead of the curve. Partner Cross-Functionally with Sales, Strategy, Product & Partnerships Work closely with the Chief Commercial Officer and Sales teams to ensure pipeline quality, funnel health, and alignment on Ideal Customer Profile (ICP) targeting. Translate business priorities and growth initiatives into actionable marketing campaigns Collaborate with Product and Strategy to refine positioning, messaging, value propositions, and competitive differentiation. Execute joint campaigns with strategic partners to drive pipeline contribution and accelerate partnership revenue. Team & Budget Leadership Lead and develop a lean, high‑performing team, fostering a culture of accountability, collaboration and continuous improvement. Set clear objectives and manage performance in line with organisational standards and local legislation. Partnering with HR on formal people processes, including compensation discussions and disciplinary matters. Ensure delivery against all people‑related KPIs and objectives. Own and manage the marketing budget with discipline and transparency, tracking performance, and reallocating resources to maximise impact. Coordinate and manage external resources, including agencies, freelancers, and contractors, to augment capacity and bring specialised expertise. Collaborate with global and cross-business marketing teams to share best practices, align on brand positioning, and leverage synergies. Functional Competencies (Technical knowledge/Skills) Hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution. Strong capabilities in data analysis, funnel modelling, attribution, and performance reporting - you translate numbers into strategic insights. Proven ability to build and scale lead generation systems from the ground up, driving measurable pipeline growth. Deep understanding of B2B go-to-market mechanics, funnel optimisation, ICP development, and conversion improvement. Experience utilising AI tools and marketing automation to increase efficiency and impact. Excellent interpersonal, verbal and written communication skills. A flexible attitude with respect to work assignments and new learning. Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail. Ability to identify and implement process improvements. Proactively participates in skills improvement training and encourages their teams to participate. Ability to coach others to succeed in enhancing individual and professional development, sharing knowledge, skills and expertise with others.  Ability to work seamlessly across global teams, influence without authority, and build trust with diverse stakeholders Ability to identify