Senior Media Planner, Strategic Planning

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. Who we are: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. We support 100% remote work for applicants who reside in the United States. The Senior Media Planner is a critical role within Tinuiti’s Client Strategy team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning function. It is fit for someone with deep media  experience in telling stories using planning and research tools, as well as being a trusted advisor to clients. You establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey, and media mix recommendations. You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a  proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up, and mentoring talent. You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively. What you’ll be doing: Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective) Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements Core Competencies: Communication & Presentation Skills- Effective in both written, and both formal and informal presentation settings Collaboration - Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally)  Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control  Resourcefulness & proactive thinking - the ability to research, find, and deliver actionable insights Drive - Does not settle simply for “good”, always strives to deliver the highest quality of work Planning Tools – Knows the ins and out of pulling data from 3rd Party Planning tools (Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate, NMI) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths, and weaknesses.  Insights - Possess the ability to see the heart of an issue and respond accordingly A data-driv