Consumer Insights Senior Analyst

Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us. Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEM OPT, F-1 CPT, TN, ‘job flexibility benefits’ (also known as I-140 or Adjustment of Status portability), etc. now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future. Who we’re looking for Toyota’s Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the New Mobility & Future Business Team. The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Industry Analysis, Consumer Analysis, Concept & Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Secondary Research, Syndicated Studies, Surveys, Marketing and Product Clinics, Pricing Studies, Stimuli Development, Optimization Testing, and In-Market Tracking.  A large and growing focus for this team is to influence the TMNA future mobility strategy by injecting the voice of the customer into business decisions with respect to all-new mobility solutions.  Reporting to the Consumer Insights Future of Mobility Manager, the person in this role supports the department's objective of championing the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, designers, marketers and executives. What You’ll Be Doing The Consumer Insights team is committed to a framework we believe ensures the customer voice is placed at the center of all decisions we make at Toyota North America.  Here is an overview of the types of Consumer research you may support in collaboration with our internal clients: Industry Analysis:  Secondary and Primary research to understand customer needs and determine opportunities for innovation.  This includes customer research related to target customer sizing, competitive assessments, and initial segmentation activities to partition the target buyer groups. Consumer Analysis: Understand consumer needs and opportunities for innovation across the experiential journey. Importantly, this includes understanding customer problems to guide development of products, insights to understand use cases, unmet needs, creating and documenting a clear problem statement, and journey mapping. Concept Development & Testing: Producing solutions to address customer problems that are developed into tangible and relatable concepts.  This includes approaches to down selecting the best ideas for testing, developing different fidelity levels of stimuli, supporting effective brainstorming of unique ideas, and ensuring new perspectives and diversity of ideas are generated. Prototype Development & Testing: Creating, testing, and getting feedback on prototypes to optimize product/service communication.  Research support may include assisting in prototype testing with consumers, usability feedback, understanding optimal pricing, developing KPIs, and understanding the correct messaging / positioning of new product or service. Launch Activities: Understanding buyer behavior and quickly addressing concerns.  Once launched, research support is needed to understand sources of sales, cross-shopping of alternatives, and creating customer profiles.  Additionally, customer product evaluation provides feedback on in-market products or services. General Research Competencies - The Consumer Insights team is committed to a framework we believe ensures the customer voice is placed at the center of all decisions we make at Toyota North America.  Here is an overview of key competencies our team members strive to achieve: Business Problem Solving: Working with their manager, the Senior Analyst is expected to have a strong understanding of how to translate and scope business questions from internal clients into a research study design.  This includes the ability to understand and clarify their client’s business context and questions.  Project Execution / Management: An ability to manage multiple projects simultaneously for various stakeholders and business partners to assure projects are executed on time and on budget is critical.  The candidate will also need to recommend to clients’ different research methodologies and analytic techniques and their application to provide efficient and actionable insights.  Insight Generation: Consumer Insights’ function is to provide insight, not merely information and data.  Senior Analysts develop compelling insights by collecting and exploring data sources that go beyond the obvious.  Leveraging their understanding of the marketplace and TMNA’s strategies they develop recommendations to help stakeholders make market-based, consumer-driven decisions.  Data Synthesis / Analysis: They use their knowledge of research processes, the marketplace, and diverse data sources to help their team deliver a cohesive story.  They should be able to leverage their experience and intuition to provide effective answers to quick-turnaround questions, without neces