Ad Tech Product Lead | Retail & Commerce Media

We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:  www.accenture.com/song    Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands. All About You: You are a detail-oriented, delivery-focused product manager who takes genuine pride in shipping features that work for all users both internal and external. You have navigated the full product development lifecycle, from discovery and requirement writing through sprint execution, QA, and launch.   You are technically comfortable. You can read API documentation, understand data schemas, and have credible conversations with engineers about tradeoffs and constraints without needing to be an engineer yourself. You convert ambiguous feedback from sales, client services, and advertiser partners into crisp, actionable problem statements   and can   delivery   on what is needed from that .   You advocate fiercely for the   user   experience in every planning conversation taking ownership, thinking beyond the ticket, and developing your instincts for roadmap strategy and stakeholder alignment.   The Job: As a n   Ad Tech Product Lead, Retail & Media Commerce ,   you will own the end-to-end delivery of a defined set of retail media platform capabilities   by   working across engineering, data, design, and business stakeholders to define, prioritize, build, and launch features that drive advertiser performance and operational efficiency.   You will write product requirements, manage sprint   planning   and backlog grooming, define success metrics, and track adoption post-launch. This role emphasizes delivery excellence, cross-functional coordination, and continuous improvement of advertiser tooling.   Responsibilities: Own a defined area of the retail media product roadmap, from discovery through delivery and post-launch optimization  Write clear and complete product requirements documents, user stories, and acceptance criteria  Lead sprint planning, backlog grooming, and agile ceremonies in partnership with engineering squads  Translate advertiser, sales, and client feedback into prioritized product requirements and backlog items  Define KPIs and success metrics for each capability and track performance against them post-launch  Partner with Data & Insights on instrumentation, A/B testing, and measurement of product features  Collaborate with UX and design to ensure advertiser-facing tooling is intuitive and low-friction, especially for self-serve workflows  Communicate roadmap status, delivery risks, and tradeoff decisions to senior stakeholders clearly and proactively  Conduct user research and synthesize findings into product decisions and backlog priorities  Contribute to reusable product templates, requirement frameworks, and delivery best practices  Here’s what you need: 5+ years of product management experience in ad tech, retail media, e-commerce platforms, or related digital media environments  5+ years experience owning features from discovery through delivery, including writing clear product requirements, and managing cross-functional workstreams in an agile environment  3+ years experience with programmatic ad products, campaign management workflows, or measurement and reporting tooling  Bonus points if: Strong written and verbal communication skills, with the ability to adapt your message for engineers, business stakeholders, and client-facing teams alike.  Experience implementing or integrating product and tech partners into a ground zero or existing ad tech stack and workflows  Action-oriented product leader with strong attention to detail and follow-through Strong organizational and delivery skills, with experience managing complex, multi-workstream product initiatives Retail Media experience from a sell-side perspective, with a focus on product development, planning, and best-in-class execution Data-driven decision maker, using client performance data and industry knowledge to inform product priorities and tradeoffs Collaborative team leader, excelling in multi-disciplinary, cross-functional environments Entrepreneurial and product-minded, with the ability to think creatively and pragmatically to solve complex problems Growth-oriented mindset, approaching client challenges with ownership, accountability, and a focus on long-term value creation #LI-NA-FY25 Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 07/18/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $