Adobe Alliance Sales Partner

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Adobe Alliance Sales   Location:  US - (Remote/Hybrid)   Vertical Focus:  Consumer Packaged Goods (CPG), Retail   The Opportunity   VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.   This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.   Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.   Role Summary   Core Identity:  Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.   Role Framework:  This role operates across three primary motions:   Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through close   Partner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategies   Internal Orchestration (25%): Coordinate VML resources—solutions, delivery, executives—to win deals   Accountability:  You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.   Core Responsibilities   Client Engagement (40%)   Lead Adobe-centric sales pursuits from initial qualification through contract close   Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders   Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases   Facilitate executive briefings and workshops with clients and Adobe leadership   Navigate complex procurement processes in CPG and retail organizations   Partner Coordination (35%)   Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG   Participate in joint account planning with Adobe field sellers   Coordinate with Adobe on opportunity registration and deal support   Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration   Represent VML at Adobe Summit, retail industry events, and customer engagements   Internal Orchestration (25%)   Collaborate with VML account teams to identify Adobe opportunities within existing client relationships   Coordinate solution architects and pre-sales resources for pursuits   Partner with delivery leadership to ensure sold work transitions smoothly   Contribute to Adobe alliance strategy and GTM planning for CPG/Retail   Maintain accurate pipeline and forecast in VML systems   Technology & AI Expectations   Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.   Target Accounts & Focus Areas   Adobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, Analytics   Solution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chain   Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerce   CPG: Major consumer goods companies, food and beverage, personal care, household products   Success Metrics   Revenue closed against annual quota target   Pipeline coverage (3-4x quota target)   Win rate on qualified Adobe opportunities   Adobe field team engagement (joint calls, account plans, QBRs)   Number of accounts actively covered with Adobe   Qualifications   Required   8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions   Track record of achieving quota in complex, consultative sales environments ($3M+ annually)   Experience selling into CPG or Retail industries   Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms   Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams   Strong executive presence and ability to engage