AI Creative Production Manager

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025. Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country. At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions. If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together. Position Summary: This role exists to build Empower’s AI-powered creative production engine — at scale, from scratch, end to end. The AI Creative Production Manager owns the full creative pipeline: from initial concept and storyboard through AI-assisted production and final delivery across paid, organic, and educational channels. This is a hands-on production role. You will use the most current generative AI tools to produce static ads, dynamic creatives, short-form and long-form video, and educational content that drives patient and provider acquisition. You will serve as the production backbone for the Campaign team, Performance Marketing team, and Marketing Innovation team — compressing time-to-launch, scaling creative output, and ensuring every asset is built to perform.   Responsibilities:  Creative Ideation and Production at Scale   Asset Development:  Own the full creative production pipeline from concept to completion. Translate campaign briefs into structured creative concepts and visual storyboards before a single tool is opened. Then execute at scale: use generative AI to produce static images, motion graphics, dynamic ad variants, short-form video (15–60s), long-form video (2–5 min), and educational content. Primary tools include ChatGPT, Claude, GPT-4o, Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, Canva AI, Runway Gen-3, Sora, Kling, Pika, HeyGen, Synthesia, ElevenLabs, Descript, CapCut AI, and Opus Clip. Build and maintain a structured asset library with versioning, format variants, and variation testing built in.   Compliance Execution:  Apply FDA, FTC, and HIPAA advertising guidelines to every creative asset. Work within pre-cleared templates to keep content compliant without slowing production velocity.   Format Adaptation:  Rapidly reformat master creative assets for each platform’s native conventions — UGC-style short-form for TikTok and Reels, intent-driven formats for Google, and outcome-focused creative for programmatic and retargeting.   Video and Educational Content Production   AI Video:  Own end-to-end AI video production — from script through final export. Write video scripts and voiceover copy, generate synthetic voiceovers using ElevenLabs (Eleven v3), produce AI-generated video using Sora, Kling, Pika, and Runway Gen-3, and assemble and edit final cuts using Descript and CapCut AI. Deliver platform-ready video in all required formats and aspect ratios without dependence on a separate video editor or post-production team.   Educational Content:  Produce educational content at scale — patient education videos, medication explainers, condition awareness content, and provider-facing clinical summaries — using AI tools to move from brief to polished output rapidly. Ensure all educational content meets 503A/503B accuracy standards, medical affairs approval, and platform-specific compliance requirements. This content builds brand trust and supports both acquisition and retention across patient and HCP audiences.   Content Scaling:  Develop and maintain repeatable production systems for educational and long-form content that enable rapid iteration without sacrificing accuracy or compliance. Build modular content frameworks that can be versioned and adapted across audience segments, therapeutic categories, and distribution channels.   Performance Optimization   Creative Testing:  Execute structured A/B and multivariate tests across hooks, visuals, CTAs, and audience overlays. Document results and apply learnings to the next production cycle to continuously improve ROAS and CAC.   Data Analysis:  Monitor real-time performance signals — CTR, thumb-stop rate, ROAS, CPL — and use AI-assisted analytics tools to detect creative fatigue and prioritize the next round of iterations.   Optimization Reporting:  Maintain a creative performance dashboard tracking results by channel, asset type, and audience segment. Share regular performance summaries with clear, data-backed creative recommendations.   Cross-Functional Execution   Brief Execution:  Serve as the primary creative production resource for the Campaign team, Performance Marketing team, and Marketing Innovation team. Translate briefs into structured concepts, storyboards, and production-ready assets on time and at spec. Manage concurrent requests across multiple team